WebMarketCentral

JUNE 18, 2008

Separating SEO from broader marketing and PR activities is a really bad idea for several reasons. Hiring two separate firms to do PPC versus SEO work is like having two shortstops on a baseball team, one to scoop up ground balls and the other to throw over to first base; it just doesn't make any sense.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JULY 7, 2008

The researchers at MarketingSherpa have elegantly encapsulated these B2B buying emotions: "Prospects are interested in content about themselves, their income, their industry (as defined by them, not you), their department, their organization, their daily working life and the future of their career.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

SEPTEMBER 15, 2009

Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Basic link-building—social media sites, directories, business partners etc. That's why virtually all successful SEO professionals use those practices, but don't constrain their activities to a static process.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

APRIL 15, 2009

According to their report, "two-thirds of marketers who work for organizations that have not used any form of social media marketing or PR consider themselves 'very knowledgeable” or “somewhat knowledgeable' about this emerging strategy. Their overconfidence in unproven ability can doom social media initiatives to failure."

Social Media 20

Social Media Web 2.0 Media PR 20

WebMarketCentral

JULY 23, 2009

Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Savvy b2b marketers are also investing more in content marketing, social media, interactive PR and SEO to feed the "top of the funnel" as well as investing in PPC advertising to capture prospective buyers further along in their buying cycle.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

MARCH 19, 2008

After being part of a team launching a company this week and four new website design projects, plus my "regular" work of helping clients achieve superior online and offline marketing results, I need a short vacation getaway for some family time. So, the blog will take a brief time out.

SEM 20

SEM PR Database Marketing Social Networks 20

WebMarketCentral

JANUARY 16, 2009

Social media guru Chris Brogan has written a free ebook on Using the Social Web to Find Work that, in Chris' words, "takes you from the specifics of using LinkedIn to your benefit, into some ideas on how to grow and nurture your social networks ahead of a need for them."

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. How to be a LinkedIn superstar by iMedia Connection Larry Weintraub explains how to get the most out of LinkedIn, from creating the right kind of profile, building connections and soliciting recommendations to working with LinkedIn groups.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 14, 2008

Smaller agencies, who do little if any TV ad work, are better positioned to take advantage of blogging, podcasting, interactive PR , social networking and other techniques of conversational marketing. Television advertising is fundamentally one-way, interruption-based messaging. Social media is about creating two-way conversations.

Advertising Agencies 20

Advertising Agencies Social Media Paid Search Agency Ad Agencies 20

WebMarketCentral

SEPTEMBER 16, 2009

Contains some off-color language and sexual references, so be careful watching this at work, but it's very funny. Some of the images and language are a tad risqué, so be careful with this one at work.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

OCTOBER 12, 2007

I'm pleased to be working with a small group of great clients who have come on board already, and am now ready to open the doors and invite more on in. Blogger relations, social media outreach and interactive PR for starters. * Again, blogger outreach through interactive PR. So I checked out Kithbridge. Kithbridge. *

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? It can be a healthy creative outlet, and a valuable PR tool. tags: Matt Richtel, New Yorks Times, Work fast, die young: The blogger lifestyle?, Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

JUNE 8, 2007

I worked there almost daily for 4 months. an easy-to-navigate website, tons of marketing resources, PR, tradeshows (we're going to eBay Live in June!) JP: Being a direct marketer I really discounted PR in the beginning. If you do but effort behind it, and you do it right, it really works all the way to your sales goals.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

FEBRUARY 27, 2009

Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 24, 2009

This site is a collection of real help desk tickets compiled over time by a technician who had the misfortune to work with an IT minion identified here only as "George." It defies my powers of description. The Chronicles of George True geek humor. So who is George? George is, quite simply, the worst helpdesk technician ever. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JULY 1, 2009

Learn more about the launch, how the B2B Marketing Zone works and how to participate in Tony's latest post. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

JUNE 21, 2007

6) Simpy Works better with IE than Firefox. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 6) Simpy Works better with IE than Firefox. 9) ButterFly An elegant and creative Web 2.0

Web 2.0 20

Web 2.0 Tagging B2B Thought Leadership Thought Leadership 20

WebMarketCentral

JULY 20, 2009

Warren Buffett, Search Marketing Guru? by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!)

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 11, 2006

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

JULY 11, 2007

Examples include Kinetic Data's Glossary of Business Service Management Terms , Astrocom's explanation of why redundant Internet access is important and how it works, and real customer stories from unified voicemail and PBX-VoIP integrator Unimax. You can view other samples of their online marketing work here.

Campaigns 20

Campaigns Advertising Agencies Work Management Paid Search Agency 20

WebMarketCentral

JANUARY 5, 2009

He shows up on the first page alright, but several of the links are to dot-com-meltdown era news articles about a company he worked with that had some of the typical problems of tech companies at the time (collapsing stock price, low on cash, disgruntled shareholders etc.). Tags: Interactive PR Web 2.0 Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

JUNE 24, 2009

As she notes, "It (building relationships with other bloggers) doesn’t work like magic! Networking takes time and effort. Ongoing effort!" But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MARCH 2, 2009

That works sometimes.). High-Value Link Building is Hard Work by Search Engine Watch Eric Enge , president of Stone Temple Consulting , details a four-step process for obtaining hard-to-get but high-value authoritative links, and just as importantly, explains how not to approach this process. The next idea is.read the post!

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. IT staff in particular work all hours and expect fast response. A CEO isn't going to download your whitepaper.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories." Six Things You Might Be Doing Wrong (And How to Fix Them)!

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

MARCH 19, 2009

Unfortunately, Lighter Menus (a slick tool Joost recommends for creating drop-down menus) doesn't work with WP 2.7. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. by Technosailor Noting that the WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success. because many viewers are curious teens rather than B2B buyers and influencers).

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

APRIL 30, 2009

My initial reaction was that these people must work in incredibly retrograde, out-of-touch enterprises. Occasionally it will be necessary for staff members to visit these sites for work purposes, but please reserve social networking and recreational pursuits for your private time. It is not part of the job.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

FEBRUARY 27, 2008

Socialtext An enterprise wiki tool that enables workgroups or organizations to create secure, group-editable websites; instead of sending emails and attachments, Socialtext customers use private web pages to work together. Ning Marketing 2.0 Like KickApps, Ning is a social networking platform. The Marketing 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

AUGUST 26, 2009

Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.) In Outlook, it's a bit more work but not terribly difficult.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. In another very helpful post, Gordon explains how AdWords' content network site and category exclusion works.

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Republishing - Providing a Forum for Thought Leadership Content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

MARCH 21, 2007

It's an interesting model, and one likely to work well for ON24, provided they are able to lock in high-quality syndication partners. This is likely to be the revenue model as well, eventually charging content providers for leads (registrations) generated by the content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

NOVEMBER 10, 2006

The seminar will cover topics such as how podcasting works, how to develop podcast content, how to measure podcasting results, using podcasting in your marketing mix, and the PR opportunities of podcasting. Details of the seminar: Thursday, November 30, 2006 10 a.m. 790 Cleveland Ave.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Being that I know as much about podcasting as Wal-Mart knows about high fashion , I called on Albert Maruggi , head of marketing and PR agency Provident Partners , and increasingly famous podcasting guru.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20