Remove work

Biznology

article thumbnail

How to embrace all the AIs and robots as a PR and marketing professional

Biznology

If you’re lucky and the tech breaks your way, maybe you’ll be able to just become the face of the company while a team of sentient bots does all your day-to-day client service work. I know I will eventually rue the day when this bites me in the ass; however, for the time being, it’s all working in my favor.

article thumbnail

FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

Paul and David have gotten pitches from genealogy vendors, from vendor selling ink cartridges and those who want to help us build a sales team working from home. Louis University – were contributing to COVID research work. It has nothing to do with simplifying work from home. It isn’t just the infosec vendors either.

PR 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your digital PR needs to account for emotions

Biznology

The photos were accidentally discovered after his death and are what people really consider ground-breaking in his work. PR needs to step up–again. The post Your digital PR needs to account for emotions appeared first on Biznology. He preserved all of his writing, which is what he thought was important. Like this post?

PR 80
article thumbnail

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. Here’s what we do these days: Prepare every campaign as if it’s a traditional PR campaign (it’s not selling, it’s sharing). The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

article thumbnail

Are you turning your marketing into PR?

Biznology

Some of you might be scandalized to here me urge you to turn marketing into PR. Digital marketing also forces you to confront a reality that PR people live with every day, but traditional marketers rarely do. Which is why you need to embrace a PR point of view in your messaging. Photo credit: Wikipedia.

PR 80
article thumbnail

Tips for Next Gen Digital Marketing and PR Pros

Biznology

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? PR, marketing, and journalism are converging. PR pros can manage the discussion and steer it in the right direction. Ask Sergey or Mark.

PR 80
article thumbnail

The salesmanship of influencer marketing

Biznology

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186