Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.

Marketing AI 115

Marketing AI User-Generated Content Training Press 115

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

AUGUST 22, 2016

Many different business functions communicate with prospects and customers: sales, pr, customer support, and, of course, marketing, are only a few. This is my first post – the introduction to a series spotlighting leaders in social media strategy. The opportunity for innovative work by people in these areas is simply awesome.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. Marketing and PR are different, but their goals should align under #content, says @themuna. Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Click To Tweet.

Content 110

Content PR Wikipedia Click Rate 110

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Or at least I want to be.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

KoMarketing Associates

SEPTEMBER 14, 2017

It is almost impossible to acquire links from news sites via PR efforts like you do in the US. Second, you may also see many Baidu SEO guides share that Baidu products are good for link buildings, such as Baidu Baike (similar to Wikipedia), Baidu Zhidao (similar to Quora), Baidu Tieba (forum).

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

Biznology

APRIL 20, 2011

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. I'm starting to hear more an more people despair of being able to determine return on investment for social media.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Webbiquity

FEBRUARY 14, 2010

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. That means you’ll need to have links to third-party sources who have written about you, and the, er, idiosyncratic folks at Wikipedia will have to agree.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Sword and the Script | B2B

MAY 16, 2023

Perhaps most famously, George Lucas was only able to finish his screenplay for the first Star Wars movie after reading Campbell’s work.” Campbell put his thoughts in a book published in 1949 titled “ The Hero with a Thousand Faces.”

Storytelling 69

Storytelling B2B Marketing B2B Wikipedia 69

Contently

APRIL 12, 2018

Being prepared doesn’t mean scanning a Wikipedia page a few minutes before the interview. ” If that’s hard for journalists, it’s even more difficult for marketers, given that the line between their work and PR can be thin. “I actually go out of my way to read what the critics have been saying.”

Tips 145

Tips Wikipedia Press PR 145

Biznology

MAY 17, 2013

Photo credit: Wikipedia. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc. The marketing managers, the content team, the PR team, and the department managers all want to have a say in how the site is optimized, meaning that any SEO content needs to be viewed by a lot of eyes.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Biznology

MARCH 15, 2016

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. That’s why it’s easier to be a PR specialist than it is a generalist.

Blogger 80

Blogger Work Management Burn Rate PR 80

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. There’s so much to do.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. There’s so much to do.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. There’s so much to do.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. Staying on good terms.

Media 80

Media PR Public Relations Press 80

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Related posts brought to you by Yet Another Related Posts Plugin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Biznology

DECEMBER 31, 2013

Photo credit: Wikipedia. What are you about outside of social media marketing and digital PR? Be sure to not only keep abreast of things outside of marketing and PR, outside of SEO, reputation, and tech, and then fold them into your work. Are you a one-trick pony? Maybe you’re a polymath.

Social Media 80

Social Media Media Work Management Marketing Management 80

Scoop.it

SEPTEMBER 22, 2020

To help you create a killer email copy, we are here with 5 tips that Wikipedia won’t tell you about. that allows you to access content from third-party sources including websites, PR publications, and other media portals. Use the power of storytelling. We all love stories. Do it like Wistia does. Have an actionable CTA.

Conversion 86

Conversion Optimization Content Curation 86

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. It is a case of the abuser blaming the victim, the blogger.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Pay per PR placement. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis. Amid much hand-wringing among PR professionals, the model’s strong appeal to marketers is likely to mean continued experimentation. What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Buzz Marketing for Technology

FEBRUARY 9, 2010

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking. Stumble upon something good? Share it on StumbleUpon.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. SEO is thinking about how marketing can encompass social, graphic design, link building, content generation, and PR to drive toward a common goal. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester.

SEO 80

SEO Forrester Wikipedia Keywords 80

TrustRadius Marketing

OCTOBER 27, 2022

TrustRadius Wikipedia YouTube LinkedIn Facebook Twitter Crunchbase and similar platforms . You will be able to search by category or related keywords. Each product page has specifications on the service and detailed end-user reviews. For a quick reference, here are some places to research software vendors.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Or improve your PR efforts? For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. Tweet This Post. You know the ones. Is anyone making any money on this? Or drive increased sales?

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. It’s not just you talking – it’s your customers talking, too.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

SEPTEMBER 19, 2011

Image via Wikipedia. If you came from PR, you can come up with social media ideas or write blog posts. Tweet This Post. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# Some seem ready to take notes.

SEO 80

SEO Wikipedia PR Search Marketing 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. PR is the last bastion of The Secret, the last bastion of superstition and magical thinking. It is strangely possible to map your 19th century PR strategies onto a 21st century media platform without missing a beat. The same thing is happening to direct marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100