SEMrush

APRIL 12, 2021

Is SEO being increasingly affected by digital PR? Here are a few of the trends noticed by John Hall, along with his thoughts on where they‘re going.

PR 110

PR Trends SEO 110

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Champion Communications

AUGUST 1, 2023

In a world where the rapid ascent of Artificial Intelligence casts a cold cloud over job security, career savvy individuals are beginning to shiver – and that too can be said about PR professionals. It is time for PR professionals to seize the reins of their destiny, to transform their fear into fuel for innovation.

PR 62

PR Creativity Automation Training 62

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 85

Trends Marketing & Strategy Conference Lead Scoring 85

Convince & Convert

NOVEMBER 24, 2015

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. David’s book, “The New Rules of Marketing & PR, 5th Edition” Periscope. In This Episode.

PR 312

PR Rules Social Marketing Skype 312

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Look at customer and industry buying trends. Key Takeaways About Data-Driven PR Initiatives.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. Getting your business featured in a popular industry trend can boost brand recognition even when multinational corporates dominate the landscape. And since PR is about relations, ensure your company introduction is attractive.

PR 89

PR Public Relations Brand Identity Branding 89

Champion Communications

JUNE 7, 2023

This in turn has made it difficult for those of us in Public Relations (PR) to confidently say what the year ahead will hold. But, one thing for sure is that the skills previously required to be an effective communicator in the PR industry have broadened.

PR 62

PR Social Media Media Public Relations 62

Oktopost

MARCH 8, 2023

An award-winning media relations executive who advises startups on PR in her free time, Lauren can oftentimes be found working as a digital nomad defining and shaping the next trends in travel. Lauren’s commentary has been published in outlets including BuzzFeed , USA Today , The Wall Street Journal , and Forbes.

PR 117

PR Media Transparency Startups 117

Sprout Social

AUGUST 24, 2022

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. A feeling social media managers know all too well especially when online topics and trends skyrocket and plummet quickly.

PR 82

PR Public Relations Brand Identity Branding 82

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. However, relying solely on this PR strategy means overlooking significant opportunities to get your brand name out there. And there’s nothing wrong with this approach! Take Spotify, for example.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Champion Communications

JULY 7, 2023

Track any and every story, trend or theme that might be relevant to your buyers. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications. The first step toward achieving newsjacking success is to stay in the loop.

PR 62

PR Broadcasting Act-On Social Media 62

Navigate the Channel

DECEMBER 28, 2017

Below are three trends that should be on your list to implement in 2018. Integrate PR to understand multiple business goals. Few other tools are as effective as getting the word out about a company than PR. Make sure that your PR strategy is looking at how all those pieces fit together in the big picture.

PR 70

PR Trends Thought Leadership Public Relations 70

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Contently

JANUARY 20, 2023

To stay informed on all things content, subscribe to The Content Strategist for more insight on the latest news in digital transformation, content marketing strategy, and rising tech trends. The post User-Generated Content: How to Use It for Good and Avoid a PR Crisis appeared first on Contently.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Contently

APRIL 4, 2019

Editors are quick to treat a PR pitch like a pest, sweeping it into the trash after no more than a glance at the subject line. Even if a major story dominates homepages and feeds, there are still ways to find an unexpected news peg to strengthen your PR pitch. Not sure if and how to proceed? Here are a few guidelines to follow.

PR 143

PR Cable Press Paid Search Agency 143

Contently

FEBRUARY 24, 2021

If the market trends continued, Robinhood wouldn’t have enough cash to meet these requirements, so it stopped certain trades. The post Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content appeared first on Contently. It turns out Robinhood had a good reason for limiting trades.

PR 153

PR Paid Search Agency Companies Long Tail Marketing 153

Contently

SEPTEMBER 20, 2022

Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. Fortunately, this kind of PR disaster is one your brand can easily avoid. Even the way brands use memes and other visual content can inform your own strategy and give you an opportunity to get involved in viral trends.

Ethics 121

Ethics Social Media Trends Copyright 121

Marketing Insider Group

NOVEMBER 8, 2021

This will give you an analysis of the topics, trends, key words, phrases, and hashtags they are discussing publicly on social media. Media Analysis is Not Just for PR. Analyzing the media can provide valuable insights for everyone, not just PR pros either.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. We’re already seeing a core Google update every 30 days so expect this trend to continue and even increase for 2022.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Convince & Convert

NOVEMBER 16, 2015

Even if you’re well beyond the start-up phase, you’d have to have been tucked away in hibernation to have missed the lean business trends. When it comes to public relations (PR) specifically, companies would be wise to reevaluate their strategies through the lens of this approach. Start Being Choosy.

PR 137

PR Marketing & Strategy Practices Business 137

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. Since PR is blurring lines with content marketing and social media, the field is in an interesting state of flux. That, in itself, is a crucial, often overlooked part of PR. PR #publicrelations Click To Tweet.

PR 105

PR Practices Press Best Practices 105

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Marketing Report Storytelling Open Rate 52

BenchmarkONE

JANUARY 20, 2022

And if you want to keep up, it helps to be aware of the trends that are likely to be shaping the months to come. Here are four social media for trends for 2022 that you should consider as you work on upcoming changes to your strategy and your social media calendar. Social media is an ever-evolving marketing medium.

Social Media 73

Social Media Trends Media Viral Marketing 73

Walker Sands

OCTOBER 25, 2023

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. In our interview, Lindsey shares her expertise to help PR professionals get in the mind of a technology reporter. The line is really situational.

PR 98

PR Media Vendors Case Studies 98

Walker Sands

OCTOBER 23, 2023

In August, Black Hat welcomed more than 22,750 attendees with security professionals from over 127 countries, all eager to delve into the latest industry research and trends. Key Trends From RSA, Black Hat and DEF CON: The Reporter’s Angle RSA, Black Hat and DEF CON each focused on different aspects of the cybersecurity landscape.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Biznology

MARCH 23, 2021

As you think about the future, it is essential to consider what technology trends will impact your small business in 2021. I chose these two trends based on the answers to a question I asked of a group of my colleagues. The first trend is niche app specialization. The second trend is touchless technology.

Small Business Marketing 104

Small Business Marketing Trends Business Ad Exchange 104

Webbiquity

MARCH 6, 2013

Can PR keep up in this online social world? Is your business prepared to avoid a PR nightmare if a customer utilizes social media? Is your business ready for this new PR battle? Image source: Elevate PR. The entire situation was a PR mess. PR teams cannot just issue a blanket statement.

PR 100

PR Social Media Media Public Relations 100

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

SmartBug Media

SEPTEMBER 23, 2019

Some say PR has 10 times the impact of traditional advertising because positive media coverage is considered to be an independent, third-party endorsement for your company. Here are four PR strategies you can start today to improve your brand recognition: 1. Who do you think the people were pulling for in that epic battle?

PR 61

PR Public Relations Brand Identity Branding 61

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Get ahead with industry trends for next year!

Brand Identity 62

Brand Identity Branding PR Distribution 62

Walker Sands

OCTOBER 12, 2020

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. The PR search is different and unique for each business. Ask them to talk about what challenges, trends or opportunities they see in your industry and with your technology.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Brand Identity 84

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 333

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 333

Marketing Insider Group

OCTOBER 15, 2020

Thanks to growing trends like omnichannel customer service and employee advocacy , employees are also using social platforms more than ever to connect with your brand and customers. In a world where everything and everyone is connected, one poorly timed or worded message could destroy your business and spiral into a full-blown PR crisis.

Social Media 363

Social Media Media Guidelines PR 363

Convince & Convert

OCTOBER 29, 2014

Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending? Derek Jeter is trending most popular in baseball. Find out what’s trending relative to your business.

Trends 150

Trends Google Advertising Agencies Paid Search Agency 150