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Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results

Marketing Craftmanship

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.

PR 130
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Five Must-Have Pieces of PR Content for the Modern Marketer

Trade Press Services Newsletter

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130
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In the spotlight: how to leverage trade PR to build market-leading brands

BDB

The ultimate guide to trade media PR includes some of our insight from our +35 years’ experience in B2B public relations to inspire and inform your next trade PR campaign.

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Effective PR Communications During an Economic Downturn

SmartBug Media

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

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Coronavirus & PR: 6 Things Communications Professionals Should Do During COVID-19

Brandpoint

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. Over a third of B2B buyers rate industry trade media and news publications as the most valuable content format when they’re researching a potential purchase. But you shouldn’t just stop there.

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Robinhood’s PR Crisis Shows Why Every Company Needs a Culture of Content

Contently

It turns out Robinhood had a good reason for limiting trades. If the market trends continued, Robinhood wouldn’t have enough cash to meet these requirements, so it stopped certain trades. Friday: Robinhood publishes a clear, well-written blog post that explains why they had to halt trading. More on that below.).

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