Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results
Marketing Craftmanship
NOVEMBER 22, 2023
PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.
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