Champion Communications

JUNE 7, 2023

If you would have said to everyone in 2020 that the new few years would bring about a global pandemic, social unrest and seismic shifts in the way the majority of people communicate and live, they would have thought that you were going bonkers. Enter social media. Enter the new wave of social channels.

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PR Social Media Media Public Relations 62

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. In this blog, we explore the opportunities that lie ahead for PR professionals.

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PR Forecasting Campaigns Analysis 62

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with us! Explore our key survey takeaways!

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PR Trends Public Relations Ethics 48

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives. It assesses the impact of PR activities on reputation and public opinion.

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PR Planning Marketing Management Public Relations 98

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. In the past, PR focused on traditional media like print, radio and television for coverage.

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PR Public Relations Brand Identity Branding 81

Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Social media? Let’s dive into some of the key insights.

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PR Media Ad Building Word of Mouth 52

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks.

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Social Media Media Guidelines PR 363

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Let’s explore the role of PR in boosting brand recognition, its benefits, and how you can use PR strategies to increase your visibility and customer loyalty.

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PR Brand Identity Branding Loyalty 98

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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PR B2B Thought Leadership Advertising Agencies Campaigns 238

Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

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PR Campaigns B2B Thought Leadership Buzz 62

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

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PR Trends Public Relations Transparency 65

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

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Social Media Work Management Marketing Management Media 308

Champion Communications

MAY 16, 2023

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Building relationships with journalists is a key part of PR.

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PR Ideal Customer Profiles Blast Campaigns Press 62

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

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PR Work Management Paid Search Agency Planning 129

Champion Communications

JULY 17, 2023

But did you know that PR has inspired some of the most popular TV shows over the last decade? Shows such as Succession, Emily in Paris , and Gossip Girl have captured the essence of the PR industry and portrayed it on screen in a way that has garnered millions of viewers worldwide. What is Succession and how does it relate to PR?

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PR Public Relations Ethics Transparency 62

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

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PR Differentiation Content Marketing Content 73

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Distribute the survey by email campaign, social media, or on your website. Simple enough, right?

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PR Paid Search Agency Zoominfo Marketing & Strategy 188

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

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PR Ideal Customer Profiles Content Touchpoints 62

SmartBug Media

JULY 28, 2021

Owned media is part of the inbound methodology where you publish content on your website or social media channels. Earned media is the opportunity to publish your content on another company’s channels through PR efforts. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing.

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Inbound Marketing PR Paid Search Agency Public Relations 104

Sprout Social

MAY 31, 2023

Collect social insights Audience insights are the foundation of better brand positioning. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. We’ll continue to find more applications for AI in communications, media and PR.

Marketing AI 120

Marketing AI PR Work Management Marketing Management 120

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

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PR Public Relations Effectiveness Thought Leadership 85

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

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eCommerce Social Media Tactics B2B Marketing 294

Champion Communications

MAY 24, 2023

In today’s competitive business landscape, B2B PR has become an increasingly important tool for companies looking to build their brand, establish credibility, generate leads, and improve their search engine optimization (SEO). Optimising the power of B2B PR can help businesses reach new audiences, build trust, and win new business.

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PR Tips B2B B2B Sales 62

Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. In today’s competitive business landscape, harnessing the potential of PR to support your sales efforts is a necessity.

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PR Touchpoints Sales Cycle Email Campaigns 62

Oktopost

MARCH 8, 2023

In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations’ impact on the brand. Instead, define fifty to one-hundred reporters who matter to your space and build these relationships over time.

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PR Media Transparency Startups 117

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. You can start by identifying the media outlets and social media platforms your target audience uses and establish yourself as an industry expert. And since PR is about relations, ensure your company introduction is attractive.

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PR Public Relations Brand Identity Branding 89

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. They must also have closed a seed or Series A funding round and be invested in ESG (energy, social and governance), clean or green tech, or social good/social justice. Applicants must be U.S.-based.

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PR Paid Social Agency Paid Search Agency Ideal Customer Profiles 93

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing. Blurred Lines. 79% of the U.S.

Social Media 242

Social Media Media PR Profiling 242

Champion Communications

JUNE 20, 2023

So, from a PR perspective, what can be done to help businesses accelerate conversion rates and close more deals? Here’s why: Credibility, trust and validation: New customer wins act as social proof for your product or service. However, whenever possible we would recommend tying a customer announcement into the final deal agreement.

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PR Validation Conversion Rate Press 62

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. Hand in hand with trust comes social proof— a term first coined in 1984 by psychologist Robert Cialdini. Consumers credit reviews from the people they view to be “like them,” thus making social proof a type of decision-making shortcut.

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User-Generated Content PR Word of Mouth Viral Marketing 141

Champion Communications

JULY 7, 2023

Being quick with content creation and having an efficient sign-off process in place can make a big difference! Amplify on social media: Social media is a great tool when it comes to newsjacking. The post PR Insights: The Art of Newsjacking appeared first on Champion Communications.

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PR Broadcasting Social Media Act-On 62

Brandpoint

FEBRUARY 23, 2023

Why public relations teams should keep their feet on the gas pedal In the world of PR agencies, many professionals in the industry have to act as both a public relations practitioner and a liaison between their brand contacts and the decision-makers at those companies. But, for those in public relations, this is the worst thing they can do.

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PR Public Relations Advertising Agencies Thought Leadership 62

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. The notion that social media can have a larger impact than public relations is fairly new. Is your business ready for this new PR battle?

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PR Social Media Media Public Relations 100

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. As PR professionals, you have the job to help these business owners and marketers make sure their livelihoods still thrive. increase from 2019 to just a 7% increase.

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Paid Content PR Advertising Agencies Paid Search Agency 138

Walker Sands

JUNE 21, 2022

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

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PR Peer-to-peer Acquisitions Press 52

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

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