Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Contently

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 121

Ethics Social Media Trends Copyright 121

Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. As we approach 2024, anticipating the trends that will shape our industry is key.

PR 62

PR Forecasting Campaigns Analysis 62

BenchmarkONE

JANUARY 20, 2022

Social media is an ever-evolving marketing medium. And if you want to keep up, it helps to be aware of the trends that are likely to be shaping the months to come. of them — use social media for marketing their business. The Rise of Social Commerce. It’s estimated that social media eCommerce — a.k.a.

Social Media 73

Social Media Trends Media Viral Marketing 73

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 93

Trends Marketing & Strategy Conference Lead Scoring 93

Convince & Convert

NOVEMBER 24, 2015

Translated into 26 languages, adopted by hundreds of universities and business schools worldwide, and with over 350,000 copies sold so far, “The New Rules of Marketing & PR” is now in its 5th edition. Why authentic employee advocacy is an important part of any company’s social media plan. In This Episode.

PR 312

PR Rules Social Marketing Skype 312

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Social Media 124

Social Media Tools Campaigns Media 124

ClickZ

FEBRUARY 6, 2024

‘Less Social Media, More SnapChat’ Launched on February 2, 2024, this was the title of Snapchat’s latest campaign aimed at distancing the platform from the traditional social media tag and presenting it as an antidote to the issues plaguing other social media platforms.

Social Media 52

Social Media Media Differentiation Validation 52

Contently

APRIL 19, 2017

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Building an effective executive communications strategy is a solid step toward boosting brand awareness and PR efforts.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Oktopost

MARCH 8, 2023

In addition, Lauren even dives into the type of content that matters, why social media managers should live in-house, and how she is measuring media relations’ impact on the brand. Instead, define fifty to one-hundred reporters who matter to your space and build these relationships over time.

PR 117

PR Media Transparency Startups 117

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 120

Social Media Work Management Marketing Management Media 120

Zoominfo

MAY 23, 2019

On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy. Look at customer and industry buying trends. Key Takeaways About Data-Driven PR Initiatives.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Webbiquity

MARCH 6, 2013

Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. The notion that social media can have a larger impact than public relations is fairly new. Image source: Elevate PR.

PR 100

PR Social Media Media Public Relations 100

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. In the past, PR focused on traditional media like print, radio and television for coverage.

PR 82

PR Public Relations Brand Identity Branding 82

Stevens & Tate

FEBRUARY 17, 2023

However, it’s critical to understand how PR works and how you can execute a successful campaign. Once you have a unique message, you can earn important media initiatives and boost brand recognition. This way, media outlets, and journalists will want to tell your story.

PR 90

PR Public Relations Brand Identity Branding 90

Contently

JANUARY 20, 2023

Think customer reviews, social media posts, and photos or videos shared by loyal customers. To achieve this, Always launched a social media campaign that encouraged girls and women to share their stories and experiences using the hashtag #LikeAGirl. It’s authentic, it’s relatable, and it works!

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Marketing Insider Group

NOVEMBER 8, 2021

A collection of all their social media mentions are clustered together and categorized by common words based on volume of usage. This will give you an analysis of the topics, trends, key words, phrases, and hashtags they are discussing publicly on social media. Media Analysis is Not Just for PR.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Champion Communications

JULY 7, 2023

Track any and every story, trend or theme that might be relevant to your buyers. Being quick with content creation and having an efficient sign-off process in place can make a big difference! Amplify on social media: Social media is a great tool when it comes to newsjacking.

PR 62

PR Broadcasting Social Media Act-On 62

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. What do you want from social media? Who is your target audience?

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

Social Media 116

Social Media Training Course Resources 116

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 135

Social Media Brand Identity Branding Media 135

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! We encounter new surprises daily and are good at keeping our heads on a swivel to stay on top of the most recent news or trends.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find a social media guru to add to our team?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Webbiquity

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing.

Social Media 100

Social Media Trends Social Marketing Media 100

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

Social Media 78

Social Media Media Brand Identity Branding 78

Convince & Convert

DECEMBER 5, 2017

Brands use social data to inform product decisions and trigger PR responses on the marketing side. Social care data can help with triggering recalls, informing press releases, and understanding if the brand has “permission” to lean in on an inevitable controversy—or should stay far away.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. How social media can transform knowledge management?

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Sprout Social

OCTOBER 18, 2018

Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers.

Social Media 111

Social Media Media Guidelines PR 111

Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. Discover how branded content can transform your PR and marketing initiatives and provide multiple benefits for your brand. Get ahead with industry trends for next year!

Brand Identity 62

Brand Identity Branding PR Distribution 62

Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The recipes, health tips, and food or exercise trends show up on A Healthier Michigan. Social Media Number of the Week: 27.

Social Media 149

Social Media Advertising Channels Marketing Management Media 149

Launch Marketing

NOVEMBER 10, 2021

Social media channels are transforming the way we work and interact. Especially in a world shifting to digital-first, it can be important to utilize social media in an advantageous manner. A common worry from employers is that social media is a productivity killer, but when used for work it keeps employees more engaged.

Social Media 62

Social Media Activities Practices Tips 62

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130