Paul Gillin

OCTOBER 19, 2011

Use Facebook for sampling. Conventional wisdom holds that product samples need to be distributed on the street or unsolicited to the mail. One North Social customer that makes pretzels distributed 10,000 samples in less than 24 hours by sending them to people who liked its page. Be creative with promotions.

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Facebook Tips Digital Asset Management Business 50

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Love Your Critics. Read more and comment on The CMO Site.

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Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. I have some strong feelings about this topic, so I’ll oblige.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Paul Gillin

MARCH 4, 2014

Even if the research was conducted over a statistically valid sample, the results would be meaningless if the question was asked that way. blogging Research Social Media bad research Bulldog Reporter DeskAlerts methodology PR gaffe' ” The term “you” is also indefinite.

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