Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. When I wrote about them last July , they had already created a Marketing Suite separate from their PR Suite. It’s still a modest multiple of 2.4

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

ViewPoint

APRIL 2, 2013

PR Giant to Set Up New Content Marketing Unit. Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive.

B2B Marketing 120

B2B Marketing Linkedin PointClear Marketing Automation Services 120

Marketing Insider Group

JULY 28, 2015

David’s New Rules of Marketing and PR was so far ahead of it’s time and so dead on, that is launched a successful speaking career that David is still cashing in on. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. David Meerman Scott.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? PR Analytics from Cision or Trendkite. We’ve got “Big Data”. Web analytics from Adobe or IBM or Web Methods.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Rev

JUNE 14, 2019

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Account-based marketing?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Author of The New Rules of Marketing and PR with over 250,000 copies in print in more than 25 languages. Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). David Meerman Scott, Freshspot Marketing LLC.

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Publisher of PRDaily, PR Daily EU, Ragan.com. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeanData

MARCH 25, 2014

LeanData on the Salesforce.com AppExchange. TidalWave PR. To learn more, call (408.827.LEAN) LEAN) , visit us on the web , or Tweet Us. Additional Resources. LeanData – Solutions Overview. Marketo Summit , April 7-9: LaunchPoint Sponsor – LeanData. Lisa Tarter. 415.203.2462. press@leandatainc.com.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData on the Salesforce.com AppExchange. TidalWave PR. To learn more, call (408.827.LEAN) LEAN) , visit us on the web , or Tweet Us. Additional Resources. LeanData – Solutions Overview. Marketo Summit , April 7-9: LaunchPoint Sponsor – LeanData. Lisa Tarter. 415.203.2462. press@leandatainc.com.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Content Standard

JANUARY 21, 2015

Matt Wesson, Content Marketing Manager, Salesforce.com ( @mattbwesson ). Maria Poveromo, Senior Director of AR, PR, and Social Media, Adobe ( @mariapoveromo ). Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ). Michelle Killebrew, Program Director, Strategy and Solutions – Social Business, IBM ( @shellkillebrew ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

The Point

MAY 3, 2016

No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue. (Put another way, even the best technology can be undone by lack of skills, a faulty value proposition, or content that doesn’t resonate.).

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

Adobe Experience Cloud Blog

OCTOBER 20, 2010

For example, Salesforce.com’s Todd Forsythe impressed me with his presentation on how Salesforce.com is using Chatter to align marketing and sales to build millions of dollars of new pipeline. It was enlightening to see many of our distinguished speakers talk about these same principles.

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. Alternatively, an organization may use the open source LAMP stack and OpenOffice and save a great deal on software licenses.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MARCH 27, 2005

« Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

JULY 7, 2006

Neither Salesforce.com nor Sugar CRM are. Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

InsightSquared

MARCH 29, 2018

As these companies grew – Eloqua, Marketo, and HubSpot all enjoyed successful IPOs; Pardot was acquired by Salesforce.com – so too did their promises. It doesn’t gin up PR in the way that, say, a new artificial intelligence product might. Another reasonable perspective is that reporting is insufficiently sexy.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

WebMarketCentral

FEBRUARY 5, 2007

Coordinate follow-up: Deliveries were tracked in Salesforce.com, and marketing worked closely with sales to ensure that all recipients were followed up with by phone within 48 hours of receiving the package.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Full Circle Insights

AUGUST 17, 2022

Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Founded by former Salesforce executives, CRM implementation veterans, and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. MEDIA CONTACT: Marielle Farmer.

Full Circle Insights 52

Full Circle Insights Marketing Budget Marketing Management Marketing Automation Services 52

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. It's also fully integrated with Salesforce.com.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Webbiquity

JULY 10, 2018

Once you’ve built an awesome website and attracted visitors by optimizing your site for organic search (plus other tactics like social media, influencer marketing, PR, advertising, and email marketing), you want to persuade those visitors to take some kind of action. JotForm does the same, and also integrates to Salesforce.com.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Everything Technology Marketing

JUNE 18, 2010

Sure, marketing departments have always outsourced campaigns, creative services, and projects to ad/PR/creative agencies. Outsourcing marketing talent Do we see the same trend developing for outsourcing of talent? Outsourcing marketing talent Do we see the same trend developing for outsourcing of talent?

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

We are now developing an open source "business application platform" (think salesforce.com). Friendfeed will Change Journalism, PR and Marketing. You can follow this conversation by subscribing to the comment feed for this post. Interesting solutions. I have been developing some "methods" myself. I will give it a thought. Free Advice.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Webbiquity

MARCH 23, 2011

Salesforce.com ), marketing automation tools and web analytics packages. Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JULY 19, 2010

CD/DVD duplication or mailing services ) but shouldn’t be relied upon as the sole source for more involved, strategic purchases like enterprise software or a PR agency. This works well for commodity-type procurement (e.g. Despite the challenges of online b2b commerce (e.g. will customers really share honest opinions in an open forum?)

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” ” — PR Daily (Digital). PR Daily (Digital).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

OCTOBER 22, 2013

She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Volume of traditional PR opportunities that often arise from highly viral content. If you get the story right, the content takes care of itself. Kelsey Libert.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Webbiquity

MAY 2, 2017

Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. Sample review: “EpicTrack is a PR and content monitoring solution. Pricing: starts at $3,500 per month. Showcase reviews: SnapApp. 4) Percolate. Google Review Count: 159.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

B2B Marketing Zone Posts

DECEMBER 1, 2010

Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. First, let’s define what PR means from the perspective of the customer (i.e., First, let’s define what PR means from the perspective of the customer (i.e.,

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40