Biznology

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FIR B2B #136: The Best and Worst COVID-Related PR Pitches

Biznology

Amazon removed over 530,000 coronavirus-related product listings due to price-gouging. The post FIR B2B #136: The Best and Worst COVID-Related PR Pitches appeared first on Biznology. All this means communicators need to be judicious about what you are pitching. Don’t make a reporter have to search for an angle.

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The salesmanship of influencer marketing

Biznology

It never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. Like this post?

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Marketers are wizards and Public Relations is magic

Biznology

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

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How To Streamline App Workflow

Biznology

On the other hand, our clients can also check our work and see how all the treasure, advertising, and resources spent doing sales, PR, advertising, and customer support results in higher ratings, more downloads, better sales, stronger conversions, more engagement, and better reviews.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

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The art of narrative storytelling via social media marketing

Biznology

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

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Innovation Security in the Age of Hacking

Biznology

In addition to the PR storm following that announcement and the cataclysmic impact on the individuals who have experienced identity theft as a result of it, it also had a financial impact on Yahoo! The breaches knocked an estimated $350 million off Yahoo’s sale price when they eventually did close with Verizon.