Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea.

PR 20

PR Rules Web 2.0 Wiki 20

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

DECEMBER 6, 2007

Divide this into three sections—strategies, tactics and tools. Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Next, ask the question: what do these prospects need in order to buy from me? NOT "what do I need to sell to them?").

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 30, 2007

At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool. social media functionality on a company's website or a microsite.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20