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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. A few examples.

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Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. These also come in various forms, including reviews and feedback, recommendations, press coverage, and articles, amongst others. 71% of companies use customer collaborations for market research ( Aberdeen ).

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. A few examples.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. If your competitor is utilizing press releases, you may want to consider distributing your newsworthy information this way!

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How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” These include press mentions, speaking invitations and performance on customer satisfaction surveys. Market share research; awareness research; media citations; analyst research.

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