The Internet killed the "One-Day Story"
Biznology
JANUARY 26, 2011
Image via Wikipedia. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow.
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