The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. The Changing Role of PR. One of the key insights from the research has to do with how PR has changed in the past few years. for followers). for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

APRIL 4, 2013

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. The Changing Role of PR. One of the key insights from the research has to do with how PR has changed in the past few years. for followers). for followers).

PR 100

PR Advertising Agencies Content Marketing Public Relations 100

The Effective Marketer

SEPTEMBER 20, 2011

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 30, 2013

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. First, I’ve got to say that the title left me a bit uncertain. So my first impression was that David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

I have read the other David Scott (the one with Meerman in the middle) book “ The New Rules of Marketing and PR ” and know that he has started a series of “new rules” books and eBooks. First, I’ve got to say that the title left me a bit uncertain. So my first impression was that David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. When he came out with his hardcover book “ The New Rules of Marketing & PR ”, it reached number 1 in sales quickly. Odds are that someone may eventually buy the product or service.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100