Marketing Craftmanship

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Why Most B2B Firm PR Strategies Fail to Deliver Tangible Results

Marketing Craftmanship

PR (or “earned media”) is the most powerful form of content marketing, because of its potential market reach, online visibility, and inherent 3rd party endorsement. If your firm would like to learn how to improve the return on its PR investment, let us know how we can help.

PR 130
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PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100
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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. Counting Media Clips is a Zero Sum Game.

PR 100
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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary.

PR 100
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Why New Jersey Loves Bad PR

Marketing Craftmanship

So why doesn’t New Jersey hire a PR firm to set the record straight? ” New Jersey loves its bad PR, and has no interest in improving its reputation. Sorry New York. ” “People who live here all know what a great state New Jersey is,” he said.

PR 100
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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Over an after-hours cocktail, most corporate clients will admit to their PR firm flack that one unspoken reason for their engagement is to serve in a risk management capacity.

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PR Lesson from a Twitter Flap

Marketing Craftmanship

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Contrary to decision-making you might expect from politicians and bureaucrats, both parties immediately backed down. Smart move.

PR 100