Everything Technology Marketing

article thumbnail

What Are the Top-10 Marketing Books?

Everything Technology Marketing

Moore) The 22 Immutable Laws of Marketing (Al Ries, Jack Trout) The New Rules of Marketing and PR (David Meerman Scott) Influence: The Psychology of Persuasion (Robert B. Chan Kim, Renée Mauborgne) Inside the Tornado (Geoffrey A.

article thumbnail

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

Sure, marketing departments have always outsourced campaigns, creative services, and projects to ad/PR/creative agencies. Outsourcing marketing talent Do we see the same trend developing for outsourcing of talent?