Biznology

JULY 10, 2013

2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Thanks to all our sponsors: Blogging Public Relations Social Media Marketing Webinars blogger outreach blogger pitch bloggers blogs campaigns chris abraham earned media PR public relations social media'

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

AUGUST 23, 2012

Some of you might be scandalized to here me urge you to turn marketing into PR. Digital marketing also forces you to confront a reality that PR people live with every day, but traditional marketers rarely do. Which is why you need to embrace a PR point of view in your messaging. Photo credit: Wikipedia.

PR 80

PR Paid Search Agency Public Relations Wikipedia 80

Biznology

APRIL 9, 2012

What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? The great news for marketing and PR students? PR, marketing, and journalism are converging. PR pros can manage the discussion and steer it in the right direction. One final tip.

PR 80

PR Tips Public Relations Work Management 80

Biznology

FEBRUARY 20, 2018

You’ll be happy to know that unlike emerging technologies, the pace of marketing and PR is a little slower. While I have been writing about digital marketing and PR every week for at least 9 years on sites like Socialmedia.biz and Biznology, I have been writing about digital PR and marketing since 2002 and blogging since 1999.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

MAY 30, 2017

If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

FEBRUARY 20, 2019

Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”? The PR, marketing and communications functions have been shaped by rapid changes in technology and tools that make sharing of news and content almost instantaneous.

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Biznology

APRIL 25, 2017

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations. Like this post?

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MARCH 13, 2018

Be sure to tell all your prospects and clients that Google AdWords and Facebook Ads and Twitter Ads are not anointed with the magic inheritance of we PR professionals, we marketing mavens, we government propagandists (respect!).

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

JUNE 13, 2017

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Sadly, in a post PR world, we need to be able to compete a little bit with Facebook Ads and Google Ads.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 7, 2018

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. And, baby, PR, marketing, and advertising are, at their very source code, sales, pure and simple. Help an Influencer Out. Do what I say, not what I do. Besties 4Eva.

Work Management 133

Work Management PR Advertising Agencies Marketing Management 133

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JUNE 16, 2020

— Death Star PR (@DeathStarPR) June 12, 2020. We are LISTENING! It was WRONG to call it a star when it CLEARLY looks like a moon. Moving forward, the Death Star will be called the "Death Moon" Because we care.

Act-On 190

Act-On PR Communities Education 190

Biznology

FEBRUARY 13, 2018

there was Abraham Harrison , my first digital PR agency. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

MAY 11, 2020

You can look at any number of major brands currently experiencing painful PR moments and see that they were raking in the cash even back when they were darlings of the public. The danger in making profit your primary driver, even for publicly-traded companies with a fiduciary responsibility to maximize profit is that it breeds resentment.

Fulfillment 104

Fulfillment PR Paid Search Agency Marketing 104

Biznology

AUGUST 31, 2015

The CEO really wanted to establish a relationship with me, the PR agency rep said. Although the media world has been turned upside down since I last worked in journalism, PR practices have hardly changed at all. I understand that PR is a tougher job today that it was a few years ago. Time Machine.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

JANUARY 4, 2019

However, we grouped these two together because PR writing and email newsletters or communications all require subtle differences and nuances than regular content creation. For both PR and email you have to use a short headline or subject line to grab the audience’s attention and make the target audience open it up and engage.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

JUNE 1, 2021

Wilder ended up without a job and the AP ended up with a PR mess – and more than 100 of its staff signed an open letter protesting how the case was handled and at the unclear messages around its policies. What can a business leader do to avoid a similar fate?

Social Media 118

Social Media Media Personalization Business 118

Biznology

MARCH 4, 2021

I am really pleased with my success at teaching PR and communications at two universities this spring, the University of North Carolina Charlotte and Loyola University New Orleans. Q: What is your favorite quote? Let go and let God. Q: What is your latest accomplishment?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JUNE 11, 2015

Public Relations (PR). PR strategies are excellent for increasing brand exposure, spreading brand awareness, and cultivating a positive reputation for your business. PR activities also typically generate legitimate link prospects for your website. Pay-per-click (PPC). Pay-Per-Click.

Online Marketing 80

Online Marketing Public Relations PPC Advertising Agencies 80

Biznology

MAY 4, 2018

Whether it’s for product pages, collateral, PR, blogs, social, or anything else, content is expensive. Then use search to pull customers into that content that they’re looking for and social to syndicate the content to the various conversations customers are taking part in. A word here on content development.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

Biznology

JUNE 7, 2016

What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter. In some way or another, we have been doing this since 2003. It is the meat and potatoes at Gerris.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 22, 2016

It’s about as easy as your PR person calling up the New York Times and getting them to print your story. But I get dozens of PR pitches a day. It just doesn’t happen. But it isn’t just Mashable that’s out of reach. We don’t print any of those stories.

Blogger 80

Blogger PR Paid Search Agency Communities 80

Biznology

JULY 12, 2016

PR gets people and understands the value of keeping love alive. Well, while it’s absolutely essential that your client be exceptionally game, generous, and have desirable products, all the magic happens in the inbox and the secret sauce of any successful blogger PR campaign is kindness. That’s it. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

SEPTEMBER 6, 2019

In addition to the PR storm following that announcement and the cataclysmic impact on the individuals who have experienced identity theft as a result of it, it also had a financial impact on Yahoo!

Work Management 132

Work Management PR Acquisitions Act-On 132

Biznology

APRIL 3, 2017

If your approach to link building is more akin to traditional PR, when you are making sure people are exposed to your content and then decide to link to it, that’s more my style. But if your only approach is go out and solicit links any way you can, you probably aren’t building up unbiased votes. Er, my process. A process.

Process 151

Process Ad Building Link Building PR 151

Biznology

NOVEMBER 25, 2019

On the other hand, our clients can also check our work and see how all the treasure, advertising, and resources spent doing sales, PR, advertising, and customer support results in higher ratings, more downloads, better sales, stronger conversions, more engagement, and better reviews.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JUNE 9, 2017

Tip: Be proactive if you know a wave of negative PR is on the way. Create IFTT Applets that are based on your brand’s mentions on industry forums or websites. Track customer communication and disgruntled clients in your CRM. Monitoring is a retroactive step for online reputation management, but crisis management is equally important.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128

Biznology

OCTOBER 27, 2014

These can appear on your own blog, be pitched to other blogs and online publications, and be used in your traditional PR efforts. It may not always be possible to take advantage of a hot news story, but publishing your point of view on current news will not only garner more views, it also may generate PR opportunities.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

APRIL 1, 2015

Because you have no strong social media presence, you are forced to trot out your friendly PR person. Social media devours your PR person for lunch and spits out the bones, because they don’t trust that person in the suit. No one in social media sticks up for your PR person because no one knows him.

Social Media 80

Social Media Paid Search Agency Companies Media 80

Biznology

OCTOBER 21, 2014

Here’s a secret: all the best PR men and women are really persistent. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. What I’ve learned, from years of experience, is that sometimes a top influencer and a top PR agent rub each other the wrong way. It Might Be Personal.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JUNE 3, 2014

The same sort of transition (and opportunity) happened when PCs came online, replacing the IBM Selectric II ; when the Internet changed E-Commerce, threatening to eviscerate bricks and mortar stores, and it is happening now, more than ever, with advertising, marketing, and PR.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80