Trending Sources

5 PPC Philosophies That Companies Should Utilize


Barbara is the CEO of 360 Partners,  an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services.  Our 15 years of paid search experience working with all types of clients and budgets have led us to compiling our Top 5 PPC Philosophies. Focus on “Quality Score”. Remove friction.

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6 SEO Strategy Basics Your CEO Should Learn

Content Standard

If you’ve ever been involved in defining an organization’s SEO strategy, chances are you’ve experienced a situation like this: an executive calls you into her office with an important request. She needs to you to improve or fix her site’s SEO. ” Why are executives so undereducated about SEO best practices? Marketing SEO“No.”

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PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


Opentopic blog >> PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side. The biggest. Marketing ROI Cmo marketing roi

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Do you have a unified search marketing strategy?


But I am starting to see more and more clients wake up to a new way to approach search marketing that makes a ton of sense for a large organization–the unified search strategy. In the beginning (in this case, the late ’90s), there was SEO, and it was enough that you had a search strategy. Why stop at unifying SEO and PPC? Is it harder to do? hope so.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

For B2B marketers, that means SEO efforts are now more important that before. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings. Develop mobile search strategy. From a PPC and SEO perspective, websites will need to update their strategies and try new tactics in order to remain visible on Baidu.

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37 Fantastic SEO Guides, Tips and Tactics


Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target. ranking.”

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media


Opentopic blog >> Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Whether or not your website will appear among the top results for. Marketing ROI Cmo marketing roi

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PPC Hero Conference 2014 (Recap)


This year’s PPC Hero conference lived up to its claim of being “more than just sessions and soundbites”. Some notable sessions included: The Art and Science of Managing a PPC Team ( Jeff Allen , Paul Jeszenszky & Emma Welland ). Getting Bigger: Successfully Scaling PPC Accounts ( Marc Bitanga & Kevin Lee ). Thanks, PPC Hero , for another FANTASTIC conference!

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21 Decoded SEO Terms Everyone Should Know

Vertical Response

Do Search Engine Optimization ( SEO ) terms have you confused? With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. MozRank MozRank is a link ranking tool provided by SEO marketing software company, Moz. One type of SEM, pay-per-click, is abbreviated as PPC. Fear not!

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How to Hire the Perfect Person to Run Your SEO


Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. The hiring tips and resources in this post are a great start to discovering the right SEO expert for your company. Crafting Your Ad & Attracting SEO Talent.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]


Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. By implementing these tips and strategies, you’ll start improving your inbound marketing campaigns and increasing your ROI today. Guest post by Andy Beohar. Talk about fish in a barrel!

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Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search


And above all, a content strategy should not be created in silos. To help your healthcare marketing team collaborate successfully, here are 4 key steps to achieving a more cohesive content strategy. 1. SEO/Content: What are some of the top search terms being plugged into your internal site search? PPC: Which keywords and ad groups have the highest click-through rates?

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What Type of Paid Advertising Campaign Should Your Staffing Firm Use?

Haley Marketing

Pay-per-click (PPC) advertising is a great advertising method for staffing and recruiting firms to reach company goals (such as generating more job orders, increasing brand awareness, and recruiting and engaging candidates). As PPC experts in the staffing industry , we help clients match up their company needs to the PPC solution best fitted to fill these gaps.

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23 Expert SEO Link Building Guides and Tools


Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. Optimizing the release for the focus keywords and submitted with the right service is a good strategy – especially when combined with an on-going PR effort to build excitement for news and participate in reviews, stories and roundups.” Link Building Strategies That Will Work in 2013 by PPC for Hire.

Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)

Crimson Marketing

Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Analytics – goals, annotations, customize tracking, strategy is built off of this data. Google Search Console – understand this data to set strategy, this is technical. And why? .

A Few Good Reasons Manufacturers Should Use PPC


There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy.   Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers. The most known form of PPC ads are those which match ads to key search terms on engines like Google, Yahoo, Bing, and MSN.  

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The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Advertising Applications Big Data Business Intelligence Content Marketing Conversion Conversion Optimization Data Mining Innovation Interactive Marketing Lead Generation Lead Nurturing Marketing Online Advertising Pay Per Click ROI Strategy AIB CMO Integrate Marketing Ops Modern Marketing Online Ads PPC SEO Integration between the two is a critical missing link.

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7 SEO Myths Marketers Should Know

Marketing Action

Realizing the most out of your own SEO campaign requires a thorough understanding (and debunking) of myths circulating today. Don’t fall victim to these common misunderstandings in SEO. 1. SEO is dead. Google and other search engines are increasingly aware of the black market when it comes to SEO. SEO is not dead, but bad tactics are. 2. Wrong again! Good for you!

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The Ultimate 2015 SEO Redesign Checklist


We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. Google Webmaster Tools is also free, and is an incredible SEO resource for optimizing your website, from a technical and keyword perspective. This is what SEO experts refer to as the “alt tag”.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?

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PPC + SEO = A Winning Team for Search Marketing Success


winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision. A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. Cognitive Technology Cmo cognitive technology


12 myths vs. reality on Search Engine Optimization (SEO)


Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. SEO IS ABOUT  META TAGS , META DATA  AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process.

The Essential Guide to Creating an SEO-Friendly Customer Journey


That''s where your search engine optimization (SEO) strategy comes in -- getting found online can become an integral part of your customers'' journey. The question is: How do we take a theoretical framework of a customer journey and integrate it into the tactical strategy of SEO implementation? Customized SEO Strategy & Recommendations. Win-win.

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6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Make sure not to jam keywords into the page just for SEO purposes though. Optimize Key Page Elements. This includes: HTML titles. Meta descriptions.

11 Expert PPC Guides, Tips and Techniques (and One Rant)


With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. Given that PPC advertising is likely to play an important role in your online marketing mix , how can you most effectively target your ads? ABC’s of PPC – A Guide for the Basics! by PPC Hero. PPC Myth Busting!

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B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1

EMagine B2B Blog

If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now. Disavowing any healthy and valuable links from your site could hurt its SEO. 2. My recommendation for those trying to move the needle on their SEO is to utilize an on-site blog to further their efforts. B2B Web Strategy Search Engine Marketing SEO

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

The same thing applies to SEO. It can be a tough road and a long season but let’s go through the steps it takes to win the SEO Super Bowl: Off-Season. What are the big company initiatives for the upcoming year and how will they change your current SEO efforts? Your SEO efforts should align with your overall company goals. Next Season’s Strategy. Personnel Changes.

How The Beatles’ Songs Optimize B2B Marketing Strategies


Every marketing strategy needs to have a plan.  Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.  Long term programs like SEO, social media engagement, and lead nurturing do take a long time before measurable results are shown. Marketing Strategy Tactical Services Act Naturally. Because.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.

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Building your badass digital marketing strategy – The American Genius


Email, blogging, social media, PPC, SEO — and the list goes on. The post Building your badass digital marketing strategy – The American Genius appeared first on Opentopic. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Digital marketing is so important for the obvious reasons – everyone has their phone on them literally all. Brands & Marketers

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Best SEO Guides, Tips and Resources of 2010


That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists?

SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” Savvy SEOs know how to analyze and understand the strategies of the competition, and then use that knowledge to rev up their own efforts to achieve even greater visibility and reach. Competitive research is an interesting part of SEO. Adwords.

Why SEO Is The Key To Successful Marketing

B2B Marketing Insider

And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. Last but certainly not least, in order to master the art of search engine marketing, you need to understand SEO concepts like tagging, url composition and anchor text. They own the need.

How to develop an integrated Paid Search and SEO strategy for ecommerce – Smart Insights Digital Marketing Advice


Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. The post How to develop an integrated Paid Search and SEO strategy for ecommerce – Smart Insights Digital Marketing Advice appeared first on Opentopic. However, all too often companies will focus on one at the expense of the other. Marketing - eCommerce

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

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5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

Content Marketing:  Placing highly on search engines relies on strong content marketing strategy. With better tracking tools and the importance of online marketing, public relations is an integral element in driving SEO through quality links which promotes traffic to your website – both direct and indirect. Pay-per-click programs: PPC programs are a science.

Building your badass digital marketing strategy – The American Genius


Email, blogging, social media, PPC, SEO — and the list goes on. The post Building your badass digital marketing strategy – The American Genius appeared first on Opentopic. – We are living in a digital world Marketing is so many things but few are more important right now than digital marketing. Where to start? What’s really important? Digital marketing is so important for the obvious reasons – everyone has their phone on them literally all. According. Marketing - Publishers

17 (of the) Best AdWords and SEM Guides of 2011


The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. The best approach is to use organic SEO and paid search (e.g., AdWords and PPC Guides from PPC Hero. PPC Ad Copy Writing For Beginners.

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The digital dream team for multi unit brands

Connecting Element

Blog content strategy digital metrics Digital relevance multi-unit retail paid advertising personalisation PPC search marketing SEO social monitoring social strategy testing user experienceFind out what football managers and multi-location marketers have in common as our head of client services Matt Bowell takes us through the starting XI of his digital dream team.

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How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

But as you know, “if you build it, they will come” is not a smart business strategy. On-page versus off-page SEO. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page. For example, say you wanted to optimize [link] All the changes you’d make to products.html would be on-page SEO.