60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). PPC: Pay-per-Click. Typically this happens when publishers have a fixed rate for PPC in different areas on their website.
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