WebMarketCentral

JUNE 3, 2009

What do sales people need from marketing when launching a new product? PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. What are the real reasons many seemingly-promising business ideas fail?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions."

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JANUARY 23, 2009

The book's guidance on pay-per-click (PPC) advertising is, if anything, even more comprehensive than its SEO tutorial. In fairness to the author, Google may have changed its algorithm in this respect after the book was published, making his advice accurate at the time of publication. But those are relatively minor quibbles. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

DECEMBER 8, 2008

But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. it) integrates Website Tracking, Business Intelligence and Sales CRM into a powerful on-demand application for capturing detailed information on your website's Business Visitors." Was that you?

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. as well as the manufacturer's sales and marketing teams. WMC: Who do you view as your competitors, and what separates your offering from theirs?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 20, 2008

Sales continued falling to 212,017 in 2004, its worst performance since 1992. Despite the poor sales results, Goodby's work won lots of advertising awards and accolades and did plenty to reaffirm the shop as one of America's premiere creative agencies. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 22, 2008

In the words of the author, "You need to set three key metrics on the way to managing by revenue: required margin per sale; close and conversion rates; and affordable CPC. PPC Outsource or In-House? s AOL and then searches for the brand on Google before making a purchase, only Google gets paid for the sale." fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing. Which blogs do reporters read? What are the top uses of the Internet after email and search?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20