WebMarketCentral

OCTOBER 13, 2008

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO." As a PPC tactic, it tends to have a high cost but also a high value per conversion.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. As this post notes, "Research and testing.(has)

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

SEPTEMBER 14, 2007

The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

JANUARY 23, 2009

For example, though I've used many keyword tools and even written about some of the best keyword research tools here and here , I somehow managed to overlook Wordtracker's free keyword suggestion tool , which uses data from Dogpile and Metacrawler to estimate search volume across all search engines. But those are relatively minor quibbles.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

FEBRUARY 10, 2009

Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns by Practical eCommerce Armando Roggio reviews another relatively new tool from Google, Google Insights, a free research tool which "provides detailed search data that can help online retailers improve their pay-per-click advertising and search engine optimization."

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

AUGUST 14, 2006

With even the most carefully-worded search terms result in thousands of hits, PPC costs are rising, and new laws and spam filters have reduced the impact of email marketing, catalogs remain a powerful marketing tool. Catalogs are particularly powerful for online-only retailers.

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

OCTOBER 16, 2007

DAU: By 2004 I noticed a change in the business climate; the self-service nature of the Internet was empowering our customers to research and learn about the products we were selling. I felt it was time to try something new and so, in January of 2005, my partner bought my share of the business.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

OCTOBER 27, 2008

by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. Who's In Your Audience or Community? tags: most popular Web 2.0

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 23, 2008

The 19-Hour Website Analysis, in 20 Minutes or Less by Internet Search Engine Database Stoney deGeyter , website design expert and owner of Pole Position Marketing , explains that "Investing in SEO and PPC marketing, without having performed a thorough (usability) analysis of your website is largely an exercise in vain."

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

FEBRUARY 20, 2008

While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Organic SEO vs. PPC? The bottom line, according to Kalehoff: "traditional media strategies are not dead, and buzz tactics can't necessarily live on their own in a vacuum.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 11, 2009

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. is far less likely to click on a paid ad than some searching for "Canon PowerShot SD1100." SEO isn't free.

PPC 20

PPC Paid Search Agency SEO SEM 20

WebMarketCentral

OCTOBER 26, 2007

He concludes by writing, "The lack of attention SEO and PPC are receiving from B2B marketers is troubling." Research from MarketingSherpa, on the other hand, demonstrates that the businesses who are investing these areas are seeing substantial ROI and increasing their spending.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

DECEMBER 4, 2008

The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read? What's the next big trend in blogging?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20

WebMarketCentral

JANUARY 22, 2008

PPC Outsource or In-House? RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20