WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

JANUARY 30, 2009

Which metrics are most important for measuring PPC success? Killer PPC Ads: The Fundamentals by Search Engine Watch An outstanding post from David Szetela that walks you step-by-step through the process of turning a boring, unproductive search ad into a "killer ad" that stands out and performs. How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

JANUARY 24, 2008

In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords.

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

SEPTEMBER 15, 2008

Who's really clicking on your PPC ads? Why do PPC costs keep rising? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

FEBRUARY 20, 2009

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts.

Keywords 20

Keywords SEO Tools Adwords 20

WebMarketCentral

APRIL 3, 2008

You Can't Win if You Don't Play More than half of respondents reported that their company either doesn't use PPC advertising at all or spends less than than $500 per month on paid search advertising.

Customer Surveys 20

Customer Surveys SEO Paid Search Agency SEM 20

WebMarketCentral

JUNE 18, 2008

According to MarketingSherpa's study, a typical B2B company spends about 30% of its total marketing budget online, and about 30% of its online budget on pay-per-click (PPC) advertising. comparing PPC to SEO conversions, with a goal of maximizing both). About 5% of online marketing spending is dedicated to SEO.

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 14, 2007

The study is designed to help online marketers set PPC and SEO budgets, forecast results, test online marketing programs, and even (toughest of all)—explain search marketing plans to your client or CEO. A third of respondents anticipate double-digit spending increases on both SEO and Google PPC programs in 2008.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 22, 2008

Google could manipulate natural search results based on a company's PPC activity , but ultimately probably has something a bit more sophisticated in mind. On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JANUARY 23, 2009

The book's guidance on pay-per-click (PPC) advertising is, if anything, even more comprehensive than its SEO tutorial. In fairness to the author, Google may have changed its algorithm in this respect after the book was published, making his advice accurate at the time of publication. But those are relatively minor quibbles.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

AUGUST 1, 2008

Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging by SEO Scoop An outstanding post from DazzlinDonna listing her favorite resources and guides for help with everything from SEO and online reputation management to blogging and social media marketing.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

FEBRUARY 23, 2007

Item #1 above is obviously what you'd like to maximize, while item #2 you'd prefer to minimize (immediate exits represent wasted PPC spending). There are three things a visitor could do upon hitting your landing page: 1) Convert into a sales lead (ideal). 2) Leave the site (bad). 3) Visit other pages on your site to get more information.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

FEBRUARY 10, 2009

Review: Google Insights Can Help Merchants Optimize PPC/SEO Campaigns by Practical eCommerce Armando Roggio reviews another relatively new tool from Google, Google Insights, a free research tool which "provides detailed search data that can help online retailers improve their pay-per-click advertising and search engine optimization."

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JUNE 3, 2009

PPC gets a higher percentage of budgets (not surprising, as it has a direct cost per click not applicable to natural search) but natural search clicks provide superior value. How to run marketing like a profit center by iMedia Connection Is your marketing department more focused on "firefighting" than executing productive strategies?

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 14, 2006

With even the most carefully-worded search terms result in thousands of hits, PPC costs are rising, and new laws and spam filters have reduced the impact of email marketing, catalogs remain a powerful marketing tool.

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

OCTOBER 27, 2008

by Search Marketing Gurus Contending that "An online marketing strategy includes SEO, PPC, Social Media and even Word of Mouth. Who's In Your Audience or Community?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 23, 2008

The 19-Hour Website Analysis, in 20 Minutes or Less by Internet Search Engine Database Stoney deGeyter , website design expert and owner of Pole Position Marketing , explains that "Investing in SEO and PPC marketing, without having performed a thorough (usability) analysis of your website is largely an exercise in vain."

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

JUNE 11, 2009

Depending on factors like the the difficulty of SEO-ing for a particular phrase and the per-click cost, PPC clicks can sometimes be less expensive than those "free" organic visits. What you get with a paid ad is immediate gratification and more direct control of which spot your ad appears in. SEM = more keywords per page.

PPC 20

PPC Paid Search Agency SEO SEM 20

WebMarketCentral

DECEMBER 8, 2008

These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

NOVEMBER 27, 2005

However, they monitored the program only at the very highest level: total pay-per-click (PPC) spending, and total click-throughs. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

OCTOBER 16, 2007

There are many outstanding SEO and PPC products and services that drive web traffic but we have found very few that truly address the issue of filtering out good, qualified opportunities. WMC: Who do you view as your competitors, and what separates your offering from theirs?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 20, 2008

Organic SEO vs. PPC? Search and the Pareto Principle by Search Engine People Blogger Jeff Quipp demonstrates how the 80/20 rule applies to planning and execution for SEO and SEM, for example, "20% of content is responsible for 80% of site traffic and/or links."

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 26, 2007

He concludes by writing, "The lack of attention SEO and PPC are receiving from B2B marketers is troubling." In addition, MarketingSherpa reports that SEO and PPC campaigns are rated as providing the second- and third-highest ROI of marketing tactics, trailing only house list email marketing.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

DECEMBER 29, 2009

Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO This post combines useful information about setting up b2b SEO and SEM campaigns (such as getting the website information architecture right to start with, choosing keywords carefully with an eye toward the long tail, using PPC advertising effectively, and targeting local search) (..)

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

JANUARY 22, 2008

PPC Outsource or In-House? RIP, PPC by ClickZ Author Gary Stein argues that click fraud, the rise of alternative online media, and CPA models will cause pay-per-click (PPC) advertising models, "the bright star of the online advertising universe.to fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

What type of online advertising is growing while banners and PPC ads flatline? Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Which blogs do reporters read?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20