B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. Apache, which makes the software that runs most websites, objects, saying users should make that decision, not Microsoft.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

APRIL 12, 2012

Brooks played a small role in a post I wrote earlier today on the New-Media Survival Guide website suggesting that journalists should write a Firing Manifesto. Though he didn’t have any say in it, getting fired may turn out to have been a positive development for Brooks’s career.

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

NOVEMBER 13, 2011

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” This, I take it, is the position of one of Wikipedia’s biggest fans in journalism, Dan Gillmor.

Wikipedia 100

Wikipedia Design Transparency Positioning 100

B2B Memes

SEPTEMBER 1, 2011

For society as a whole, mobile connectivity may not be entirely positive. Some of the implications are obvious: For one, your website needs to be optimized for mobile apps. Whether because our feature phones get more intelligent or we give in and switch to smart phones, more and more of us will become ubiquitously connected.

Social Media 100

Social Media Social Networks Consulting Twitter 100

B2B Memes

NOVEMBER 29, 2011

I don’t buy everything he says—such as his position on ghost-written blogs —but I always admire the way he argues his case and the respectful and constructive way he engages those who disagree with him. I am in a fortunate position where I have had a foot in both marketing worlds, traditional and digital. The deer have guns.

Content 100

Content PR Social Media Ethics 100