Content4Demand

AUGUST 25, 2020

Then, use a third-party tool or platform to val idate what you’re hearing. You’ll be surprised how often folks are eager and willing to share their input, espec ially if the content is designed to position them as an expert. In the world of the buyer’s journey, this would be the “awareness stage” or TOFU. But I say, take the risk!

Top of Funnel 70

Top of Funnel VALS Case Studies Case Study 70

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. The Open Rates Newsletter from Val Geisler. You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design.

Examples 104

Examples VALS Newsletter Communities 104

Content Marketing Institute

SEPTEMBER 5, 2018

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. Chunking #content makes it future-friendly, which by default positions it to be chatbot-ready, says @nozurbina. Click To Tweet. Good question.

CMS Development 76

CMS Development Marketing AI VALS Marketing & Strategy 76

Sprout Social

NOVEMBER 18, 2016

A4) positively handling your followers concerns/complaints #sproutchat. — Val Vesa (@adspedia) November 16, 2016. A4 We love seeing interaction/engagement. If you have thousands of followers but no interaction, is your content really working? SproutChat. — Brenna Smit (@bren_smit) November 16, 2016. sproutchat.

VALS 70

VALS Click Rate Social Media Comparison 70

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. — Val Vesa (@adspedia) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. A1: Be social! Be active, relevant, respectful. Brings you on their radar.

Personalization 55

Personalization VALS Brand Identity Branding 55

Content Standard

OCTOBER 22, 2015

According to the report, 75 percent of marketers said they saw positive metric performance in the form of increased loyalty and reduced marketing and media expenses. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Tips to Build Your Pitch.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Litmus

JANUARY 24, 2020

Like I have a positive reaction and—not like I have a positive reaction to the mistake, though—a positive reaction to the willingness to acknowledge and try to fix the mistakes. Jason Rodriguez. Welcome everybody to Delivering. How are you doing? Valerie Jackson. Jason Rodriguez. However, we might have inconvenienced you.

CAN-SPAM 66

CAN-SPAM Email Marketing VALS Privacy 66

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. This will have a massive, positive impact on customer experience. The major change for 2021 will be a positive shift in the way brands embrace technology to support and empower marketing teams. These numbers just don’t match up.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Litmus

JANUARY 23, 2024

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. Let us be your inspiration guide!

Examples 86

Examples VALS Newsletter Design 86

NetLine

SEPTEMBER 20, 2018

Following on from this data, our pal Val (can’t leave a rhyming opportunity on the table) took the floor to discuss how she and her team at ITProTV deployed a content syndication strategy for the B2B side of their business. In the first 5 months using NetLine , that figure was 1,560%.

Cost per Lead 58

Cost per Lead VALS Top of Funnel CPL 58

Convert

NOVEMBER 17, 2021

The outcome was a relative +53% increase in leads (±28, p-val 0.0002). That is, keeping a record of all experiments independent of their outcomes (including positive, negative, significant and insignificant ones). All professions need both positive and negative feedback loops to keep getting better.

VALS 52

VALS Aggregators Validation Sample 52

Unbounce

JANUARY 14, 2020

Val Geisler , email expert at FixMyChurn, offers this advice: Landing pages help you be super specific with your audience, and they help your audience feel seen and heard. Don’t make the mistake of promising a discount in an email without also mentioning it on the landing page. Click it to see the whole thing. Seamless look and feel.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Unbounce

JULY 30, 2019

Take a look at how Starbucks’ yearly “Buy One, Share One” promotion conjures the spirit of giving: Starbucks’ “Buy One, Share One” uses the positive emotions associated with sharing and togetherness to sell lattes. BOGO promotions also work brilliantly for products that you might naturally want to pair or share.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions. First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97

Convince & Convert

AUGUST 3, 2010

Yet, when people come looking for you on the Google Beast, 70% of search, your website should be in position #1. Perhaps the TOS has a clause that their name can only be associated with positive words. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I would also consider it a gateway.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Yet, when people come looking for you on the Google Beast, 70% of search, your website should be in position #1. Perhaps the TOS has a clause that their name can only be associated with positive words. 3 Ways Facebook is Killing Your Website" [link] [link] Val F RT @jaybaer: "R.I.P. I would also consider it a gateway.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 25, 2010

My one retort to your posit here Jay because it is a good one, is don’t we already have such networks available to us as proprietary networks and websites online. I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think.

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142