|
•
Friday, January 4, 2008
Today's prospects have a general lack of trust and they simply don't want to be sold. Sellers can make the biggest impact early on in the buying process, or before it happens by developing relationships with potential clients and becoming a trusted advisor. They are time constrained and too busy to think or strategize.
|
|
•
Monday, September 14, 2009
Who and what do we trust? For some context, here's the lead paragraph from a May 2009 Time article by Adam Smith entitled, What Banks Are Still Missing: Trust : ".bankers Throw in Bernard Madoff's massive fraud, and trust right now is as scarce as good credit. in the first quarter of this year; trust in bankers slipped from 2.6
|
|
•
Wednesday, August 26, 2009
I decided to go looking for signs of positive sales and marketing amid the SuperFUD we discussed yesterday. have to admit I was surprised to find a positive and upbeat focus. Leaders in PC's, a tough industry, are positive. 0160; Positive customer upside, no fear in sight. More positive and uplifting promos!
|
|
•
Monday, September 14, 2009
Chris Brogan and Julien Smith are looking for a viral way to kill 2 birds with one stone; they want to sell more copies of their new book “ Trust Agents &# while at the same time do some good for society. Their members implicitly trust them (they join voluntarily). Chris even posted How Do We Kill Birds? The Statistics.
|
|
•
Thursday, February 19, 2009
do agree with the position that a PR agency having a social media presence is not necessarily a barometer of how that agency can deliver results for clients using social media. honestly didn’t think that my initial effort would generate such discussion, which I think provides a lot of fodder for thought. . Tweet this on Twitter.
|
|
•
Tuesday, June 23, 2009
Positioning is one of the most important things you’ll do in your business life. 0160; Positioning is what compels buyers to trust you. Great positioning weaves stories that touch our audience. To learn more about customer-centric positioning - Download my Free eBook as a PDF. Think Again
|
|
•
Tuesday, June 23, 2009
Customers don't want positioning claims and 'me, me, me marketing' from you. They want to know why they should trust you, why they should partner with you. The key to great positioning stories is to remember – It’s Not About You. It Never Was -- is about an approach to positioning that works What do you ask?
|
|
•
Tuesday, June 23, 2009
Customers don't want positioning claims and 'me, me, me marketing' from you. They want to know why they should trust you, why they should partner with you. The key to great positioning stories is to remember – It’s Not About You. It Never Was -- is about an approach to positioning that works What do you ask?
|
|
•
Wednesday, May 12, 2010
This was a sneak peak into the San Francisco INET conference I put together, which gathered experts around the world to talk about the future of Internet trust. One article talked about DNSSEC and geopolitical implications and the other talked about Email trust. Lewis had some tough words for marketers with respect to online trust.
|
|
•
Friday, November 16, 2007
Share on StumbleUpon Tags: paid bloggers This entry was posted on Friday, November 16th, 2007 at 9:48 pm and is filed under blogging , blogs , new media , social media , trust. My position is that most social media participants and active bloggers are there because they reject being attacked, manipulated, and cajoled by marketers.
|
