sales Positioning Related Topics 
Vision Edge Marketing
OCTOBER 23, 2023
A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.
KoMarketing Associates
APRIL 12, 2022
With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. Nearly 86% of marketers stated that video has helped them generate leads, and 81% said that it has directly increased sales.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
FEBRUARY 8, 2022
What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.
ANNUITAS
NOVEMBER 22, 2023
Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. GTM Implications Drift is taking a page from Simon Sinek , embracing the “Why” with the re-positioning of its platform. This is a smart move for Drift.
Positioning your business and boosting its sales in the cutthroat competition is quite challenging. In this eBook, you will find the information related to sales challenges that companies come across, how to deal with them, and use the upbeat strategies to accelerate the company’s sales.
Act-On
NOVEMBER 15, 2023
In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.
KoMarketing Associates
MARCH 23, 2022
However, respondents cited several benefits associated with omnichannel marketing, including improved lead quality (43%), increased ROI/sales (43%), and increased brand awareness (41%). In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program.
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy.
Speaker: Gary Galvin, CEO, Galvin Technologies
As a sales manager, you’re tasked with not only answering this question, but directing your sales team to achieve goals and deliver results. This often means motivating your team through everything from revenue targets, to sales funnel and forecasting, to activity management and collaboration. Master 1:1 sales meetings.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. Strategically aligning your systems and teams.
Expert insights. Personalized for you.
216 
Let's personalize your content