Writing on the Web

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The 3 P’s of Content Marketing: What’s Your Position?

Writing on the Web

What’s your positioning for your business? This is what content marketing is all about… what’s your core message and how can you get it out to the people who need your products and services? Position – what makes you unique? Product – what are you selling? How are you unique? Even more so.

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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

David Ogilvy , the “father of advertising,” described a brand as “the intangible sum of a product’s attributes.” It’s emotional (it inspires a feeling – like trust) and intellectual (products and services.) You repeatedly use personality to establish associations with positive emotions. The first is an attractive personality.

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How to Harness the Power of Social Media

Writing on the Web

Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company. Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content. Social Engagement.

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Social Proof: Why It’s So Important

Writing on the Web

Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100
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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? For the product, items sold 20 percent more when a recommendation was included, than when not included.

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Get Found Online: 6 Principles of Quality Content

Writing on the Web

Position yourself as a thought leader. The content you publish on the Web is ultimately designed for a marketing goal such as promoting a product, workshop, or services. Even when you present statistics and research, don’t write it like a term paper. Share your opinions, don’t be afraid to take sides. Avoid “sales speak.”

Content 100
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Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message.