Tony Zambito

DECEMBER 13, 2015

Content Deluge Is Counter-Productive. By understanding how biases, perceptions, and mental framing are influencing choices, companies can be in a position to help buyers actually make better-informed decisions. And, guard against applying such a perspective generally across all customers. Helping Buyers Make Better Decisions.

Buyer Personas 100

Buyer Personas Lead Ranking B2B Sales Research 100

Tony Zambito

SEPTEMBER 27, 2011

  How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of the primary influences that shapes buyer behaviors and purchase decisions. Knowledge : shared knowledge related to informative problem solving can help influence positively buyer’s perceived values. 

Peer-to-peer 100

Peer-to-peer Loyalty Correlation Pricing 100

Tony Zambito

MAY 16, 2010

  In a B2C market, understanding persona goals and aligning strategies to help consumers accomplish their goals determines how a product or service is positioned.    Understanding each set of goals can clearly make a difference in how a product is positioned and where it is placed for distribution. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

JUNE 26, 2016

By understanding fully, the scenarios , which confront their buyers, they are in a better position to connect by demonstrating their understanding of goals and the scenarios in which these goals play out. A given in the new reality of digital marketing today is the overwhelming production of content.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

APRIL 12, 2010

.  These new discoveries as well as degrees of uncertainties has created a third monumental evolution in the use of persona development to inform strategies on the design of products and services, customer conversation, marketing, and business models that foster engagement with customers. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

NOVEMBER 15, 2010

  Executive turnover is rampant in the key positions of head of sales and head of marketing.    While eBay is an online auction model, it is in the unique position of having to support an infrastructure that enables a seller and buyer marketplace.   

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Tony Zambito

OCTOBER 25, 2010

.  Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

MARCH 7, 2010

  Tactical operations related to marketing communications and product information focused on what to tell buyers, what not to tell buyers, and who was the deliverer of the information. CEO’s, by the nature of their positions, are inclined to act. Interaction.   Why? .

Transparency 100

Transparency Buyer Personas Correlation Deliverability 100

Tony Zambito

JUNE 14, 2010

  The notion of creating positive and delightful customer experiences has been around for almost two decades now.    She is able to create a new customer experience for the salon’s clients such as showing different styles of cuts, product information, appointment setting, and other applications.

Buyer Personas 100

Buyer Personas Wikipedia Social Media Marketing Automation Services 100

Tony Zambito

JANUARY 7, 2010

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   Crafting user personas for the design of products require a significant degree of observational and ethnographic based research.

Buyer Personas 100

Buyer Personas Lead Ranking User-Generated Content Barriers 100

Tony Zambito

FEBRUARY 14, 2011

  Undoubtedly, the proliferation of the varietal forms and media of content that has arisen in the digital age has helped position content marketing as the overarching term to fit these new formats into an understandable phrase, idea, and concept.   Where should content marketing start then?

Design 100

Design Content Marketing Planning Buyer Personas 100

Tony Zambito

JULY 18, 2011

  No easy task for much of today’s management structure still is focus on pushing products and services out to customers.  and its all the same – they are just pushing (product name removed – sorry!)   They can disguise it all they want with white papers and all but it still comes down to pushing a product on me. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Tony Zambito

APRIL 14, 2011

  The second being, and we are seeing this more today, social buyers are seeking to position themselves as experts in their respective fields and seek to contribute content socially. Reputation.   Social reputation management will need to become a mindset for B2B marketers in the next decade. .  Real-Time Content.

Buyer Personas 100

Buyer Personas Buyer's Journey Wikipedia Social Networks 100

Tony Zambito

OCTOBER 18, 2010

  Most revealing was how many phases of production took place and how each phase was an experiential process in of itself.    Jeffrey Katzenberg that day told the story of how many times they went back a step or two in the production journey to get the right film they were looking to produce. 

Buyer Personas 100

Buyer Personas Buyer's Journey Allocation Trigger Marketing 100

Tony Zambito

MARCH 9, 2012

Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). Another way of positioning this concept in simple terms is this: either your B2B business becomes part of the orbital loop or you can watch it from afar with a telescope – and be out of the loop. Total Brand and Buyer Experience.

Top of Funnel 100

Top of Funnel Lead Ranking Business Buyer Personas 100

Tony Zambito

MARCH 15, 2010

  And that he could tell by how the seams were positioned and how the baseball rotated out of the pitcher’s hands, what kind of pitch it was.   They created four toll free 800 numbers depending on the type of product and service you wished to order.   Not Always A Home Run. .

Buyer Personas 100

Buyer Personas Work Management Validation Marketing Management 100