The Point
OCTOBER 11, 2012
In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.
The Point
SEPTEMBER 21, 2017
There are far more effective strategies for staying in touch with prospects who might, at some point in the future, be in a position to buy or have a need that causes them to want to re-engage. Why #leadnurturing success means not asking for the sale via @spearmktg. Click To Tweet.
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The Point
MAY 9, 2017
Let’s face it, the color of a brand logo has little impact on sales results, but a brand’s positioning is critical. The purpose of branding is to ensure your product or service is the preferred choice in the minds of buyers. Remember, brands create preference and help people makes choices. HS) Thanks Steve!
The Point
APRIL 22, 2020
A well-written abstract can make any content asset sound good, but whether the person who downloads that asset ultimately engages with sales has more to do with how much the content delivers genuine information of value, information that positions your brand as a trusted resource. You can always swap out content if needed.
The Point
DECEMBER 21, 2018
Signaling theory posits that consumers trust brands based less on the compelling nature of the ad’s message, but on how expensive the advertising looks. Not all of us are selling phones or other products where branding and emotional connection and image clearly make a difference.
The Point
JANUARY 13, 2017
Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Conversely, early-stage prospects may be far from evaluating solutions.
The Point
DECEMBER 12, 2014
Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.
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