Crimson Marketing

AUGUST 26, 2013

Production – How do you make it easy to produce? This is different from defining your positioning strategy, and it is also different from determining your value proposition. Positioning and value proposition refer to the solution you offer. Pillar #2: Production. Production is the second pillar of your content strategy.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

MARCH 25, 2015

What’s more, the insights gained from marketing analytics can go a long way to improvements in product development and customer service as well. Isabelle Guis is the Chief Marketing & Strategy Officer at Egnyte, overseeing all global marketing as well as product and go-to-market strategies.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

AUGUST 27, 2014

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

MARCH 19, 2015

” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Product innovation (34%). Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.”

Lead Ranking 100

Lead Ranking B2B Emarketing Barriers 100

Crimson Marketing

MAY 1, 2015

Industry-specific groups and forums make it easier than ever to connect to people from the same sector, and discuss product recommendations and customer experiences. It allows you to position your business as a valuable ally and, in the process, create loyal lifetime customers.” ” Most Influential Research Channels.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

SEPTEMBER 24, 2014

They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels. Nicolas has previously held executive positions at eBay and received his MBA from UC Berkeley. .

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

OCTOBER 8, 2013

3 in 5 consumers read branded content while looking at products to buy. 48% of consumers feel more positive about brands that publish relevant content. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . 82% of consumers like reading relevant branded content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

FEBRUARY 9, 2015

.” This is where big data steps in, alongside “big research” that gives marketers the insights they need “to change brand strategy, product-portfolio design, and marketing campaigns. The potential impact runs into billions of dollars in additional revenue…[which] goes beyond marketing and product teams.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

AUGUST 13, 2014

Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software.

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

JANUARY 27, 2014

Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. . Inbound marketing is the technique used to adapt to the modern buyer’s journey. The future of marketing spend lies in content creation and content strategy.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Crimson Marketing

JUNE 7, 2013

Make sure your demand generation efforts are aimed at an audience that has a deep need for your product. You may generate semi-qualified leads from people who have a minimal need for your product, and who are happy to talk to your sales reps, but that doesn’t solve any problems of the sales organization.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

DECEMBER 16, 2013

The buying process will become more personal, putting more pressure on the vendors to supply a positive selling experience as well as product. Here we explore 3 ways the B2B buying market will change in the coming year. Buyers Will Expect More. Even before an order is even placed.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

JULY 9, 2014

A new product launch for which Verizon created 100 super customer advocates through early engagement. At Lithium, Katy leads all strategic marketing activities for the company including branding, positioning, communications; Go to Market strategy and customer acquisition programs.

CMO 100

CMO Social Media Skype Brand Identity 100

Crimson Marketing

APRIL 21, 2015

The proliferation and speed of unstructured data via blogs, news websites and social networks is now such that potential buyers passively receive information (or in some cases misinformation) about your products and your competitors’ products well before someone from your sales team ever has the chance to interact with them.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service. Often, your sales team is not even present for much of this process.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

APRIL 23, 2015

What does the buyer’s journey look like? This tells marketing the best way to reach the buyer and the content needed to answer the buyer’s questions at each stage of the process. “Having these conversations, and doing the primary research, helps highlight what’s working and not working with marketing initiatives.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

OCTOBER 1, 2013

The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . Big Data Can Help Position Sales Reps as Trusted Advisors. To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . Big Data Can Help Position Sales Reps as Trusted Advisors. To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

APRIL 29, 2013

Your product might become one ingredient of a full course solution meal. My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JANUARY 7, 2015

In a world where customers can switch brands in an instant, the CMO must reach out through innovative products, processes, and connections to build a deeper, more loyal set of customer relationships. The CIO of 2015 must expand their focus beyond IT or they “will see their budgets cut and their positions marginalized.”

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

JULY 24, 2014

CMOs and Marketing VPs need to step up and take responsibility for revenue production. But signing up for a revenue number should be viewed as a positive – it’s an opportunity to expand marketing’s influence and justify a larger budget. It’s All about Revenue Now.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

OCTOBER 7, 2013

3 in 5 consumers read branded content while looking at products to buy. 48% of consumers feel more positive about brands that publish relevant content. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . 82% of consumers like reading relevant branded content.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

JULY 9, 2015

Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance. Marketing is not just creating awareness and positive impressions. Paychex has an enviable 44-year history of steady success. companies with fewer than 100 employees.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100