Buzz Marketing for Technology

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. For example, testing and personalization insights can reveal that a particular product recommendation is effective at converting more visitors into buyers.

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote). When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote).

Analysis 100
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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. Product recommendations and other offers are then provided based on what the various groups are most likely to purchase.

eCommerce 100
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Social Media – the Next Frontier!

Buzz Marketing for Technology

It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. I spent the last 2 years developing a strategy to deal with each one of those mentions.

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Putting in place a Virtual Events strategy

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Stuart Stuart Bowen, Senior Director of Virtual Events, ON24 In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development.

Webcast 100
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. When you hit the homepage, you know exactly what products they are offering, which promotions they are running, and you are comfortable navigating or searching the site.

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Hey Marketer - When was the last time you talked with a customer??

Buzz Marketing for Technology

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.