B2B Marketing Traction

APRIL 24, 2013

Instead of marketing products, we need to focus on solutions. Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Here’s what it means for B2B marketing. Market Solutions. Provide Access to Your Solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Increase your customer touchpoints (making each touchpoint a positive experience). Give valuable information for free to your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

AUGUST 28, 2015

” ), but what they were NOT thinking is that people today don’t like brands taking positive or negative news or events and turning them into cheesy marketing opportunities. ” “Are we adding value and being transparent about our products and company?” What was Burger King thinking?

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

MAY 1, 2015

I just heard in a presentation by Business Development Consultant Brad Grob that trusted advisors who challenge their clients perform better than advisors who merely deliver their product and maintain the relationship.). You’ll get better results if you take the challenge!

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

MARCH 13, 2015

If you don’t understand how you are positioned in comparison with others in your industry, you will probably lose business. Today more than ever people are buying not just a product, but the meaning and philosophy of its provider – the story behind the product. Storytelling ability.

Consulting 100

Consulting Planning Marketing Proposals CPA 100

B2B Marketing Traction

AUGUST 11, 2011

What’s the best way to price your product or service for business to business (B2B) marketing? This is one of the most common questions B2B marketers have, and pricing your product or service wrong can be a disaster. How do you price your products? Cost-Basis Pricing. What works, what doesn’t?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

JUNE 4, 2015

It seems easy to come up with ideas for videos for consumer products. But what about video for your business-to-business (B2B) products or services? A video of how your product is tested. Do you have a quality assurance or testing process for your product or service that you can convey in a video?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 21, 2011

Cite Research – a great whitepaper has credible sources and statistics to back up its position. Define the Problem – your whitepaper should include a detailed description of a problem your product/service solves and perhaps the history of how and why the problem developed. Still no mention of your product.).

Buzz 100

Buzz Statistics Research Tactics 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. We launched the product and were the first to offer remote data entry in the early 1990s. The most serious weakness but one that can be fixed is a product or service deficiency. Are we marketing to the right audience?

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. I hate fear-based selling. Fear-based selling gives me a horrible, irrational feeling that puts up my guard and reduces my trust level with the seller.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

JANUARY 14, 2014

It’s important to make sure that this first impression is positive, and doesn’t drive your prospects to your competitor. You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Photo on Flickr by shock264, some rights reserved.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Blog about industry happenings and position yourself as a leader in the industry. Customer case studies – how do customers use your products and services?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 1, 2013

There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! New positioning! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. 3 Marketing Personalities You Need to Manage. Myopic Marketer.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

JANUARY 16, 2012

How is it positioned against the competition? Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. If your one sheet just says what you do or simply describes a product with no call to action, ho-hum!

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

OCTOBER 18, 2012

The plan includes the what, when and how that will make it easier for a variety of professionals to quickly get on board and be productive.

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Industry Competitive Positioning Analysis: Use a matrix to chart your competitors based on key industry drivers. A common way to look at competitors is Price vs. Performance.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Industry Competitive Positioning Analysis: Use a matrix to chart your competitors based on key industry drivers. A common way to look at competitors is Price vs. Performance.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 27, 2012

Position you as a thought leader. Your blog is a way to respond immediately to issues about your or a competitor’s products or services or important happenings in your community or industry. Engagement increases customer intimacy. Once you commit to blogging, you will be forced to find great topics to write about.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 2, 2013

They created a unique positioning statement that fits their regional Northwestern customers, with the tagline, “We’re a lot like you. ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. Pemco listened to customers and learned who they are. A little different.”

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. the customer’s experience using the product purchased. Why has marketing changed since 2000? Disruptive Innovation. a stimulus like an ad, 2.)

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 11, 2009

The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?”

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

NOVEMBER 11, 2009

The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. As an example, let’s say a visitor comes to a site about a manufactured product. They are asking in the short time they have to decide if they are in the right place, “Is this product what I need?”

Trust Marketing 100

Trust Marketing Marketing Prospects Positioning Design 100

B2B Marketing Traction

OCTOBER 15, 2010

Include trusted vendors, top distributors and sales people (if you can successfully sell a product or service, you quickly learn the business strengths, weaknesses, opportunities and threats), board members, consultants and employees at all levels.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MAY 4, 2010

What products and services do they have that we do not? How are they positioned? Competitive Analysis. We’ve been taught in business schools and business classes to analyze the competition! What markets do they serve that we do not? What is their strategy? How do they perform and what is their price point?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy B2B Marketing B2B 100

B2B Marketing Traction

APRIL 13, 2010

A conference speaking gig positions you as an industry leader and creates instant credibility. Send email or direct mail to attendees before the show, inviting them to the hospitality suite or your booth to receive a special gift, new industry whitepaper, product or service offering, etc. Be a speaker at the conference.

Trade Show 100

Trade Show B2B Marketing ROI Advertising Agencies 100

B2B Marketing Traction

MARCH 28, 2014

No matter what the consulting assignment is, if I can provide new insight for their marketing or business and incite them to positive change, I have succeeded. I focus on solutions. One of my sayings is, “ I want to be part of the solution, not part of the problem.” I get to choose with whom I work.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 23, 2010

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. They follow their trusted colleagues and friends and take note of the products and services their friends like. The Internet created the long tail of demand, and we as marketers thank our lucky stars.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

APRIL 6, 2010

Choosing the better technology would make our product superior, right? ORACLE’s superior marketing and positioning of its portability across platforms. We made some mistakes, one of which was choosing to tie our coattails to Informix over ORACLE for our database technology, because we believed the technology was superior.

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

JUNE 17, 2014

A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Today the number one key to success in online marketing is an intimate understanding of your buyers.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 5, 2013

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do.

Product 100

Product Social Media Advertising Agencies Planning 100