Avitage

MARCH 11, 2014

The quest for productivity, quality, and speed has spawned a remarkable number of management tools and techniques. Strategic positioning means performing different activities from rivals, or performing similar activities in different ways. Strategic positionings are often not obvious, and finding them requires creativity and insight.

Marketing & Strategy 120

Marketing & Strategy Enterprise Management Differentiation Work Management 120

Avitage

OCTOBER 31, 2013

Strategy is fundamentally about defining a unique and (hopefully) defensible position — in this case, for your content. This defines what content to create and why, based upon your business objectives and the “job” you want your content to perform. Documenting all of this is the best way to gain agreement, […].

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

OCTOBER 31, 2013

Strategy is fundamentally about defining a unique and (hopefully) defensible position — in this case, for your content. It’s also about tradeoffs — deciding what NOT to do is as important as deciding what to do.

Planning 120

Planning Content Marketing Content Marketing & Strategy 120

Avitage

MARCH 6, 2013

Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Is the content predominantly focused on the company’s products or the customers’ problem? Is the content predominantly focused on the company’s products or the customers’ problem?

Marketing Management 120

Marketing Management Content Marketing Content Vendors 120

Avitage

MARCH 6, 2013

Assess Your Best Competitor Begin your competitive assessment by going to your best competitor’s website to see what content is positioned to engage buyers. Is the content predominantly focused on the company’s products or the customers’ problem? Is the content predominantly focused on the company’s products or the customers’ problem?

Content Marketing 120

Content Marketing Urgency Marketing Content Marketing & Strategy 120

Avitage

SEPTEMBER 16, 2014

Red River Solutions owns two thrivingdvds box sets conferences and in addition provides conference production and management to clients which offer science based educational information in a very conference format to physicians, doctors and patients.

Conference 120

Conference Work Management Education Positioning 120

Avitage

MARCH 7, 2012

” Parallels Between Product Design and Content Strategy Consider this comparison between product design and content strategy. Both product design and content share similar problems. Product design challenges are revealed in the low success rate of new product introductions.

Merchandising 120

Merchandising Content Comparison Demographics 120