Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Good question.

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Anything Goes Marketing

FEBRUARY 18, 2009

Defence: While I could break down every defensive position, I like my rest and honestly, I couldn't tell you every position and you wouldn't care (except you there who plays the right outside linebacker position on the weakside). These people need to be on their game to ensure all systems are running as they should.

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Anything Goes Marketing

JANUARY 18, 2009

You may use it to highlight upcoming events, press releases and product/service updates. I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story. Now back to our story).

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Anything Goes Marketing

MAY 26, 2007

Better insight into your customers and prospects : Positive, negative or indifferent most comments are important. If the person has a question about your industry, product or service have that person contacted right away! The important point is how you respond to those mistakes and turn negatives into positives.

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Anything Goes Marketing

AUGUST 3, 2009

What they’ve done is used the Twitter “favorite” feature to mark the posts where people have made positive comments about them and then featured this prominently on their home page as well as on confirmation pages. Think about how you can time the changes to your pictures to promote events or product launches. The new URL shortener Su.pr

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Anything Goes Marketing

NOVEMBER 19, 2006

One tip that I'll add is that it's always great if you have an industry analyst like Gartner or Forrester write a white paper about your company (assuming it's a positive one!!). This gives your company and products the credibility it needs to get people to consider you.

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Anything Goes Marketing

JULY 20, 2007

Here are the positives: The headline and copy is crisp and concise. It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product. Here's another example from Agilent: This landing page does a few things right.

Landing Pages 100

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