Writing on the Web

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Social Proof: Why It’s So Important

Writing on the Web

Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

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Social Proof: If You’re Not Using It, You’re Losing Sales

Writing on the Web

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do you capture positive email comments from clients, get permission to use them?

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Excellent products and services that deliver much more than expected, worth the price. Stimulate desire using positive stories of good results. Some information for an email address, which will prove you can be trusted to deliver good stuff and not abuse their email. Reinforce with reasons: facts, statistics, and logic.

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Social Proof: Are You Using Client Recommendations?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100
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Online Persuasion: What Do Clients Say?

Writing on the Web

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do you capture positive email comments from clients, get permission to use them?

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