Writing on the Web

APRIL 11, 2012

Negative stories can get people’s attention, but can also leave a negative aftertaste, if not followed by positive stories. But one thing is for sure, telling a good story that has a negative part, a crisis, and a turnaround positive solution will make an emotional impact. How do you poke someone and push their hot buttons?

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

FEBRUARY 11, 2016

Position yourself as a thought leader. Find your voice and share your stories with readers. Have a point of view. Even when you present statistics and research, don’t write it like a term paper. Share your opinions, don’t be afraid to take sides. Avoid “sales speak.”

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

MAY 28, 2014

If you’re always positive and cheery, write a negative post and criticize some commonly held practices or beliefs. Be agile and quick – Anticipate when it’s time to move on to a new topic. If you don’t, your readers already have. Mix it up – Write with a different voice or perspective. People won’t keep reading if you don’t surprise them.

Business Blogging 100

Business Blogging Business Training Keywords 100

Writing on the Web

MARCH 21, 2012

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

NOVEMBER 11, 2010

The second is positive signature associations by which the company becomes familiar and comfortable to members of its target market.&#. They repeatedly use personality to establish associations with positive emotions. The first is an attractive personality. Three brand personalities come to mind: The duck.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

NOVEMBER 8, 2010

It’s effective to accentuate the positive instead of trying to get their attention with doom and gloom. Reinforce positive images of themselves and pleasant feelings. Be broad and positive in your presentation of information. Unlike their younger peers, older adults do not require quick flash snippets of material.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

AUGUST 10, 2010

So to stimulate a desire for change, you must switch your writing to positive stories. When your blog writing includes positive stories, for example, how a client’s life changed when they started using your product, readers start seeing themselves in the picture. First, to demonstrate use of negative and positive stories.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 22, 2010

Positive , relief from a problem, benefits, imagine a better future. Each of these steps appeals to a different part of the brain, evoking either negative or positive feelings, or to the imagination or the rational brain centers. You must engage the brains of your readers… as well as their hearts. What is possible?

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

APRIL 14, 2014

You simply put on your super-hero cape and think positively… I say ‘hogwash!’ WOOT & WOOF" src="[link] width="226" height="300" title="Success Secrets of a Writing Career: WOOT & WOOF" /> Some say success for a writing career is a question of attitude. ’ Thinking doesn’t drive results.

Training 100

Training Planning Trust Marketing Business Blogging 100

Writing on the Web

JUNE 26, 2015

Do you capture positive email comments from clients, and get permission to use them? Where are you providing social proof? Do you only have them on a separate page? Are you putting them into your web pages in strategic places? Do you regularly update them?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

NOVEMBER 15, 2011

When you go in with an open and positive mindset, you will have the upper advantage. We all know that having a positive attitude feels better than being negative. The harsh reality is it can be tedious and extremely time-consuming. If you want to ride the ride, be prepared to pay the price.

Social Media 100

Social Media Media Blogger Acquisitions 100

Writing on the Web

SEPTEMBER 23, 2015

Check out this short PBS video, with psychologist Scott Barry Kaufman , scientific director of The Imagination Institute in the Positive Psychology Center at the University of Pennsylvania. Want to know more about the neuroscience of creativity?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

JUNE 26, 2015

Do you capture positive email comments from clients, get permission to use them? Where are you providing social proof? Do you only have them on a separate page? Are you putting them into your web pages in strategic places? Do you regularly update them? Got questions? Contact me here and on LinkedIn.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

MARCH 26, 2015

They’re either candy-coated, with so much positive stuff you get a little sugar high and nauseated, or they’re without any drama at all. Otherwise, why should they care about you and your blog? When I see stories on people’s blogs, most of the time they’re not strong enough.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

SEPTEMBER 10, 2014

I finally get off my butt and do something positive for my business. I’d like to see other entrepreneurs realize their dreams as well. That drives me, and in times of stress and discouragement, I tap into that anger. And then I take action… in a good way. I may finally hire a consultant, get a coach, or open a book to learn what’s needed.

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

DECEMBER 7, 2010

Negative stories can get people’s attention, but can also leave a negative aftertaste, if not followed by positive stories. But one thing is for sure, telling a good story that has a negative part, a crisis, and a turnaround positive solution will make some kind of emotional impact. Stories are key. Stimulate desire ?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

APRIL 6, 2016

Stimulate desire using positive stories of good results. They don’t care about the research literature as much as they care about stories from real people who experience coaching and companies who get bottom line profitable results. I followed this outline: Grab the readers’ attention using a negative story of a typical problem.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

JANUARY 26, 2011

In terms of US-Mexico trade, in 2009 Mexico had a positive trade surplus of $55 billion dollars against a negative deficit of $55 billion for the United States, showing that the NAFTA agreement has now began to work more for Mexico than the United States.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

MARCH 24, 2014

It does so by distraction, negativity, and high emotional states, either positive or negative. Anytime you take a principled stand in the face of adversity, you risk provoking the demons of Resistance. Resistance aims to stop us from doing our work. And it loves fear. The solution?

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

AUGUST 5, 2010

Much of the time, in a split second, people process incoming information (text, images, sounds) subconsciously through the emotional centers of the brain, tag it with an emotional reaction (positive, negative, neutral), and prime the cortex to either resist or join in with your message.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

SEPTEMBER 4, 2011

If you’re always being positive and cheery, write a few negative posts and criticize some commonly held practices or beliefs. Stay on topic, deliver the winning shots. Start strong with a fierce serve. Your first sentence may be the only thing a reader sees in a feed. Make it compelling. Mix it up. Never give up, stay in the game.

Eye-Tracking 100

Eye-Tracking Class Business Blogging Tips 100

Writing on the Web

JULY 9, 2014

I shared many positive comments on the benefits of sending newsletters. Last week I asked which was best for marketing: blogs, social media or e-newsletters. I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

OCTOBER 23, 2013

Position yourself as a thought leader. Have a point of view. Even when you present statistics and research, don’t write it like a term paper. Share your opinions, don’t be afraid to take sides. Avoid “sales speak.”

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

JUNE 25, 2014

One of the biggest changes, and a very positive one for the general internet-searching public, is that Google is getting super smart. After all, for small companies, hiring an expensive agency is often not feasible. According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

MAY 22, 2013

This way, the other blogger gets something positive out of the relationship as well. When guest blogging, there are some etiquette rules that should be followed. First, if you invite someone to guest blog for you, it’s a good idea to offer a post swap.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Writing on the Web

FEBRUARY 29, 2012

By positioning yourself as an essential link between two important people, you will form constructive relationships with both parties. Joining in these conversations also gives you access to experts and others who often can give you the edge you’ve been looking for, just in conversation.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

OCTOBER 3, 2011

You’re engaging someone to start using the brain neurons involved in positive thinking. In psychology, counseling, and coaching, when you describe how life could be better, you’re setting the stage for people to make changes. Awareness that a change is needed is the first step ( questions 1 and 2 ).

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

OCTOBER 10, 2012

Look for simple prompts that encourage your readership to speak up – especially when they have something positive to contribute. End posts with an open-ended question, asking readers to tell you about their own experiences with the issue. About our Guest Author: Megan Totka is the Chief Editor for ChamberofCommerce.com.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

AUGUST 5, 2011

Do you capture positive email comments from clients, get permission to use them? Where are you providing social proof? Do you only have them on a separate page? Are you putting them into your web pages in strategic places? Do you regularly update them? Related posts: Online Persuasion: What Do Clients Say?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

FEBRUARY 21, 2012

These reviews can strengthen your position as a leader in your field. Rather than the random and even spammy comments that typically litter Facebook pages, your LinkedIn profile can include recommendations from former and current clients and respected colleagues. Stay up-to-date on the latest news.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

MAY 25, 2011

Being in a positive state of mind will change our results. Now I have a daily blog on Facebook where I post original happiness quotations with over 4,700 fans. I know that people can tell a lot more about me than the words will allow.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MARCH 28, 2012

Announce open positions and find people who are already aware of and interested in your company. Your blog can be the voice of your company, allowing you to relay information in a more personal way. Recruitment. Find qualified people to work for your business by recruiting applicants via your blog.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 29, 2010

brand recognition, market positioning. Are all these changes on the Web, new tools, making your business better? What kinds of results are you seeing from your online content marketing: money and profits? thought leadership status. lead generation. building trust with customers. joint venture opportunities.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 11, 2010

They are more likely to respond to you in positive ways. People are naturally going to seek out other sites, other experts, other perspectives. When you are generous about sharing resources, people respect and trust you. What d’cha think? Stimulate any ideas for you? Related posts: 4 Time-Saving Tips for Social Media Marketing.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Writing on the Web

JULY 28, 2010

Do you capture positive email comments from clients, get permission to use them? Where are you providing social proof? Do you only have them on a separate page? Are you putting them into your web pages in strategic places? Do you regularly update them? Share this on Bebo. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 7, 2010

He doesn’t feel comfortable using testimonials or positive comments acquired when he was a part of a team effort. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. I don’t blame him.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100