Positioning Related Topics 
The Effective Marketer
MAY 18, 2010
After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.
The Effective Marketer
MAY 27, 2015
Out of it may come a battle card but the battle card I’m talking about in this post is something created specifically to position your product against a competitor’s. You may have to do a deep dive into technical features or focus on messaging and positioning, or sales channels, or distribution.
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The Effective Marketer
AUGUST 20, 2015
The discussion that ensued reminded me that for junior product marketing managers it sometimes can be too easy to fall into the product features trap and lose sight of what a product marketer brings to the table as it relates to messaging and positioning. Creating a piece of product collateral is easy.
The Effective Marketer
JULY 30, 2012
If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software.
The Effective Marketer
SEPTEMBER 20, 2011
It opened our eyes into how we should be positioning [the way] people search for stain solutions” The transformation in the perception of the Clorox brand was also a key success for the company.
The Effective Marketer
SEPTEMBER 11, 2013
Finally, I then have the sales enablement materials aligned with each of the stages and in different categories, like “playbooks”, “messaging and positioning”, “competitive”, etc. This also makes for interesting discussion when validating the framework with the sales leadership.
The Effective Marketer
SEPTEMBER 11, 2013
Finally, I then have the sales enablement materials aligned with each of the stages and in different categories, like “playbooks”, “messaging and positioning”, “competitive”, etc. This also makes for interesting discussion when validating the framework with the sales leadership.
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