Buzz Marketing for Technology

OCTOBER 7, 2008

Link to Original Audio Source Signup for this Podcast Series About Stuart Stuart Bowen, Senior Director of Virtual Events, ON24 In his current position, Stuart overseas the Sales and Business Development of ON24 Virtual Show, working with Sales, Executive Management and Product Development. Learn more on [link].

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Buzz Marketing for Technology

AUGUST 12, 2009

As a former sale person, I used to schedule “ride-along” time with my sales team just to get out on sales calls and hear how we position ourselves in front of the customer, how that message lands on the customer and more importantly what the customer is saying in reaction to how we are positioned.

Advertising Agencies 100

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Buzz Marketing for Technology

SEPTEMBER 4, 2013

Despite inclement weather at the event, held over two days in Tampa on July 5 th and 6 th , the app ended up with a lot of adoption and users provided very positive responses to the app.

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Buzz Marketing for Technology

FEBRUARY 27, 2013

By doing so and educating their audience about how to use them and what to expect, they have been successful in transforming these conversations into engagement tools for existing consumers while driving awareness of that usually positive relationship to those consumers’ networks.

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Buzz Marketing for Technology

MAY 7, 2013

Sales people that tweet their own ideas or find blogs articles that espouse their position – make it easy to connect with buyers. Social media allows you to educate potential buyers with new ideas. Social media provides plenty of ways to do this. Content is king so being able to use it to your advantage is key.

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Buzz Marketing for Technology

OCTOBER 26, 2011

In other words, social media isn’t something you simply measure it is something you harness consumer insights from to be better at everything else in the business including product development, message/positioning, content development and being more efficient with overall media and marketing spends.

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Buzz Marketing for Technology

JUNE 17, 2010

You can follow us if you are interested in hearing updates daily on our position and the conditions we are finding ourselves in. My son Philip and I created a Facebook Page (you expect anything less from me) for the team of 9 other guys I will be joining on the race to Bermuda.

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Buzz Marketing for Technology

FEBRUARY 2, 2010

And I still believe that is the case … And despite a number of comments I got about that post both positive and negative – I think I stopped short of really nailing the issue which is – social media is more than a campaign it a commitment! It also implies there will be a beginning and, somewhere down the road, an ending.

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Buzz Marketing for Technology

JULY 27, 2011

Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

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Social Media Media Television marketing Broadcasting 100

Buzz Marketing for Technology

MAY 15, 2013

Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. IT tends to lean too heavily toward data for data’s sake, while Sales too often relies on revenue and relationships.

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Buzz Marketing for Technology

JUNE 27, 2008

Any views presented in my blog are my own, and they do not represent an official position of organizations I was or I am affiliated with. This blog is basically writing and reflection to help me evolve my thinking, and thereby, most importantly, help me translate theory into action. Subscribe in a reader. FEEDJIT Recommended Reading.

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Buzz Marketing for Technology

OCTOBER 19, 2011

Of course you can’t dictate that they write something positive. But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. You could enlist them to use the solution for free if they agree to write a review of it.

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Buzz Marketing for Technology

SEPTEMBER 8, 2009

I think organizations are going to need a lot of training on successful Social Media situations that resulted in a very positive experience for the brand. And most likely those few would be reserved for high profile escalations of customer service.

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Buzz Marketing for Technology

SEPTEMBER 15, 2008

Prior to joining Yodle, he held the position of COO at Community Connect, a niche social networking company, where he lead consumer marketing, product management and development efforts.

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Buzz Marketing for Technology

AUGUST 4, 2009

If a brand can see and understand that you are a strong positive supporter of the brand and that you are making referrals about the product – they should be reaching out and engaging with you (Jim in the above example). He unequivocally says yes and you decide to make the purchase.

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Buzz Marketing for Technology

JANUARY 7, 2009

Lee also held key management positions at Banyan Systems, including General Manager for the messaging business unit. Previously, he held several executive leadership roles at Cisco Systems, ranging from Vice President (VP) Worldwide Small/Medium Business Marketing to VP Worldwide Enterprise Marketing. He was co-founder of Beyond Inc.,

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Buzz Marketing for Technology

SEPTEMBER 29, 2010

Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts.

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Buzz Marketing for Technology

APRIL 10, 2013

The best approach to getting buy-in for a testing strategy is to position it as less of a of a threat, and more of a way to ‘refine’ and direct the efforts of your creative, marketing and IT teams. In other cases, there’s some reluctance to admitting there’s even a problem. We’re getting X% conversions. That’s the industry norm. Why bother?”.

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Buzz Marketing for Technology

SEPTEMBER 10, 2014

If you’re looking for things to stay the same and you’re looking for reasons to keep just doing what you’re doing every day, then chances are that you’re going to be taken by surprise by the changes in the environment or changes in the competitive intensity of your business or things that are just not going to take you in a positive direction.

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Buzz Marketing for Technology

NOVEMBER 25, 2008

Prior to starting Mindpik, Guzeman held executive marketing positions including VP of Marketing at Zilog and VP of Marketing & Sales at ZyMOS. Mindpik clients have included semiconductor powerhouses like Signetics (now Philips) to inventive start-ups like Music Semiconductor and u-Nav microprocessors.

Advertising Agencies 100

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Buzz Marketing for Technology

NOVEMBER 18, 2008

But stop reading this and start listening to Avinash - its 25 minutes long but positively electric! We also took some live Twitter questions as we were doing the podcast. Link to Original Audio Source Signup for this Podcast Series About Avinash Avinash Kaushik is the author of the recently published book Web Analytics: An Hour A Day.

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Buzz Marketing for Technology

OCTOBER 6, 2010

I am here to tell you that Facebook is in the same position as they make everything more social by sticking the “like” button on everything and adding mobile features. Much like Lycos or Altavista or even Yahoo there were search engines that came before Google but Google closed the door on them.

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Buzz Marketing for Technology

NOVEMBER 21, 2012

The bottom line is, any small change, addition or update to your site can negatively or positively impact conversions, but if you aren’t testing, you will never know. 3) Treat your content like a category. If you think about a typical B2B tech company, it likely has a product or service to offer, or even a blend of both.

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Buzz Marketing for Technology

MARCH 2, 2010

Well I have since learned otherwise from the folks at Networked Insights who not only measure the number of posts in one period versus the number posts in another period but they also measure the tone and sentiment of those posts giving you an indication that (in our case) sentiment is trending in a positive direction!

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B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem.

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Buzz Marketing for Technology

JUNE 27, 2008

If you publish content to any website outside of IBM and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: "The postings on this site are my own and dont necessarily represent IBMs positions, strategies or opinions.". Respect copyright, fair use and financial disclosure laws.

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Buzz Marketing for Technology

JUNE 27, 2008

All participants provided a position paper and the day was spent debating some of the key issues. Position papers from the experts day. On the first day, the PLE team (based at the Universities of Bolton and Strathclyde) had gathered together a group of â??expertsâ?? to discuss the PLE concept. See the presentations from the day.

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Buzz Marketing for Technology

JULY 14, 2008

There are two basic questions that must be answered in the positive for someone to change: Is it worth it? So now you need to encourage this behaviour (and probably 2 or 3 others, not 8 or 10 others). The Influencer model suggests 6 sources of influence to draw on. and Can I do it? Make the undesirable desirable.

Work Management 100

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Buzz Marketing for Technology

JULY 2, 2008

My requests were always received positively, but then there was always something more pressing for my supervisor to do. After weeks of confusing directions and trying to work things out myself, I started asking repeatedly (once a week or so) to "sit beside" my supervisor to see how shed like things to be done.

Work Management 100

Work Management Digg Storytelling Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

Likewise, more than half of high potentials reported feeling stretched by their work in a positive and challenging manner. When asked how well their companies execute on job fulfillment and challenge, 70 percent of employees and 72 percent of managers said they were doing well or extremely well. Motivator No.

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Buzz Marketing for Technology

JULY 24, 2008

What I’m positing here is that the act of putting ideas into words, whether written or spoken, in the collaborative environment forces the individual to use the language of the subject.

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Buzz Marketing for Technology

JULY 2, 2008

tools from learning professionals in senior positions and too many barriers put up by over-zealous HR and IT departments. . :) There are some interesting thoughts in the post, but also Most learning professionals can only do so much. There's a vacuum of leadership in the adoption of enterprise/web/learning 2.0

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Wiki Web 2.0 Barriers RSS 100

Buzz Marketing for Technology

JULY 1, 2008

Twelve Tips for Growing Positive Communities Online. LEARNING MODULES. CITMEDIA SITES. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists. Make Internet TV. Training Citizen Journalists. Principles of Citizen Journalism. Using E-mail to Jumpstart your Newsgathering.

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Buzz Marketing for Technology

OCTOBER 5, 2013

We’re finding we can take some of those feelings of positivity that occur when people accomplish a goal and put them into a work context. This dopamine, in turn, makes you happy and motivates you to play more – achieve the next level, reach a new high score.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Test: The various methods listed above to determine which ones actually have a positive impact on conversion rates. It means they’ve got to use that first “viewing” wisely, offering immediate and easy ways to engage visitors further upfront: Email list. Blog subscription. Gift download. Poor Text and Visuals.

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Buzz Marketing for Technology

AUGUST 5, 2008

This allows a more flexible and systematic way to analyze a position and what is needed to be literate for the position (rather than one size fits all). A personal assistant to the CEO in a Manufacturing plant will do both person to person duties, information reformulation, and, in many cases, computer supported person interaction.

Work Management 100

Work Management Web 2.0 Marketing Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Today all work is knowledge work because even the most manual of activities such as farmer digging post holes for a fence requires pre-planning using their spatial information system, the use of GPS to position the hole and entry of data when it’s done. I see where Shawn is going with his argument, particularly in developed nations.

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