Biznology

APRIL 28, 2017

However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. After a few months, my client was positioning for long-tail and head keyphrases. He went from nowhere in Google to positioning in the top ten for some key terms. Yes, my client tried to blog.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

APRIL 21, 2017

It won several awards prior to 2014 and positively influenced sales for the beer over the course of years. It’s the primary reason Kristina Halvorson has taken a position that updates the practice of content marketing. These false positives fall into two categories: so-called laughers and everything else.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

FEBRUARY 15, 2021

Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . Produce a conversational, first-person “About” story that details what you can do for others, and positions you as someone people would like to know and perhaps do business with. When setting up your profile.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

JULY 21, 2017

If you don’t configure these correctly, you can lose your ranking positions, equity, or even get banned. This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions. All redirects should be 301 redirects.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

APRIL 11, 2022

If someone can visit your website, find what they need, make a purchase and enjoy a lasting relationship with a reliable brand, they’ll likely report a positive customer experience. As a result, the site may lack the key features and functions necessary for a positive experience. Find Issues Before Your Customers Do and Fix Them.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

AUGUST 4, 2021

For instance if a scale-up has deviated from their original plans have these decisions been good ones that have actually moved the business forward in another positive way. In a 2019 survey, more than 70% of people capable of investing state their interest in investments that positively impact society and the environment.

Business 197

Business Work Management Planning Marketing Management 197

Biznology

MAY 17, 2017

have further galvanized consumer demands for brands to take a position on such issues, aggravated by an existing, ubiquitous lack of trust in corporate and government institutions. Rose Marcario , its CEO, said “we have to stand up for our values…our customers expect it,” i.e. a position that strengthened the loyalty of their core customers.

Brand Identity 138

Brand Identity Branding Paid Search Agency Loyalty 138

Biznology

JUNE 26, 2017

The powers-that-be believed that the content should position just fine. The content only positioned for branded key phrases and nothing else. But the content that typically positions in Google (and gets links and social shares) is well-written, semantically-rich, and authoritative. As a result, nothing was optimized.

Positioning 141

Positioning Google Bandwidth Copywriting 141

Biznology

JULY 7, 2017

Give a compliment or send a thank you: There is something to be said about spreading positivity. It starts out your day positively by doing a good deed, cements relationships, and makes you feel good for a long time. It makes you feel good because you make someone else feel good.

Contingency Planning 116

Contingency Planning Positioning Studies Practices 116

Biznology

JANUARY 21, 2021

Getting through 2020 with a positive outlook toward 2021, which is still being tested. I was born to make a difference, and what I do today is my life’s work and purpose manifested. What is your favorite quote? Alone we can do so little; together we can do so much” Helen Keller. What is your latest accomplishment? I’m digging deep.

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Biznology

DECEMBER 23, 2021

But that reality hasn’t filtered into many men in tech, who still think women occupy entry-level positions. Dutkiewicz wrote about many men who think she is in some entry-level position, often downplaying her expertise. Over the past eight years, more women have moved up the corporate ladder in terms of experience and authority.

Conference 104

Conference Validation Consulting Positioning 104

Biznology

OCTOBER 16, 2019

Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees? Implications for Re-Positioning Brands and Engaging Employees. Importantly their ambitions and values are very different from other generations.

Brand Identity 116

Brand Identity Branding Privacy Trust Marketing 116

Biznology

JUNE 28, 2019

If you see a job posting on a job board or shared by a brand account on social media, you might not be sure if it’s a good fit for you, if you’d like the organization or position, or if it has what you’re looking for. But, if someone you trust posts it, you’ll value their recommendation. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Biznology

FEBRUARY 25, 2022

With demand for workers on the rise, employees and job-seekers are in a position to demand more from companies. Two years into the COVID-19 pandemic, we’ve seen record numbers of people leaving their jobs.

Demand 104

Demand Customer Surveys Tips Positioning 104

Biznology

APRIL 18, 2022

Do they make a positive difference in the world? Does it have a positive company culture? Why it’s important : Many data sets demonstrate that most candidates today are looking at more than salary and benefits when deciding on their next job. People want to feel as if they are part of something bigger than themselves.

Best Practices 104

Best Practices Fulfillment Intent Marketing Strategy 104

Biznology

NOVEMBER 8, 2021

But let’s accentuate the positive. Now that meeting online has become the new normal, more and more meetings remind us that Zoom fatigue is a real thing and that face-to-face communication is much more normal and communicative. It’s not real life. Online meetings are video. So why not make the most of it?

Work Management 194

Work Management Television marketing Software Video Marketing 194

Biznology

NOVEMBER 3, 2020

From marketing to product development to customer service, tech can positively influence and improve business activity across the board. Every modern entrepreneur’s goal should be to both utilize existing tech and position themselves to take advantage of future technological evolutions. Being Proactive, Not Reactive.

Business 183

Business Opt-in Small Business Marketing Search Engine Marketing 183

Biznology

DECEMBER 7, 2021

We’re facing a new and challenging era and it’s important to recognize not all those in executive positions have the relevant expertise. Offering development to those in remote or hybrid roles can also be positive. Our economic recovery won’t be easy, but relevant career shifts can be a positive step forward.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

JULY 17, 2017

Thought leadership – using methods made possible by various social networks to further position yourself as an expert. Nurturing – providing on-going communication with prospects to help move them along in the buying decision. Brand awareness – expanding visibility of your company and/or personal brand. What you can do.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

DECEMBER 22, 2021

Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. On the marketing privacy and security front in 2022, things are going to get worse – and better. That’s just the way technology seems to march forward.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Biznology

OCTOBER 9, 2020

Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs.

Webinar Metrics 197

Webinar Metrics Consulting Social Media Activities 197

Biznology

JULY 28, 2020

This skill entails recognizing that the situation you are thinking about is eliciting negative results and shifting how you feel about it and trying to be positive. Reframing your thinking to a more positive one can help you become resilient. Develop a sense of purpose and belonging. Final Summary.

Lead Ranking 104

Lead Ranking Consulting Display Organic Leads 104

Biznology

JULY 22, 2019

But, social networks can also have a positive effect. They can serve as positive reinforcements. Establishing and maintaining healthy, positive relationships with people online can help ease the symptoms of depression. Positive vs negative interactions. Contrary to that, positive interactions can serve as reinforcements.

Social Media 128

Social Media Media Correlation Social Networks 128

Biznology

MAY 25, 2018

Have you recently won an award or achieved any other positive industry recognition (e.g. getting listed as a recommended vendor in a buyer’s guide, receiving a positive review from a credible independent website, etc.)? Then a press release helps you shine a bright, brilliant spotlight on your success.

Press 178

Press Marketing Management Brand Identity Branding 178

Biznology

OCTOBER 13, 2016

While their brand positioning may be well-established (in their minds), how can it be modified to really inspire new creative initiatives and to rejuvenate growth? However, a well-defined brand positioning can serve as a catalyst for new thinking and ideas, whether in the beginning or when faced with new challenges.

Brand Identity 80

Brand Identity Branding Creativity Positioning 80

Biznology

JULY 15, 2020

Don’t leave it up to “available positions” or “finding the perfect job,” design your opportunities with wisdom from this brilliant staffing mind. This week’s guest is Ginny Clarke, Director, Leadership Staffing at Google. Where do you want to work? What are you good at?

Positioning 104

Positioning Google Design Consulting 104

Biznology

MARCH 8, 2021

In all those situations, the people around me and I all wanted the same outcome more than we wanted anything else: the adrenaline and positive energy of happy people gathered together, a mother who felt loved and appreciated, a friend who was not suffering. Why can’t we identify the lowest common inspirator?

Organization 197

Organization Terms and Conditions Cost Promotion 197

Biznology

JUNE 23, 2017

With any ad buy, Google lets you know the bid for a keyword that gets the best ad position. Both Facebook ads and Google AdWords are very affordable because both are based on Cost Per Clicks (CPC) set by a predetermined budget of your choice. The Google budget is based on keywords and the bid for those keywords.

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Biznology

NOVEMBER 18, 2020

This is a booming time for entertainment, our clients’ needs are growing, and we are well-positioned to meet those needs. As an industry leader, Visual Data is well positioned to take full advantage of the strong dynamics underlying this growing sector of the entertainment economy.”.

Work Management 104

Work Management Marketing Management Service Media 104

Biznology

APRIL 11, 2019

If you’re not a natural joiner, then find other ways to position yourself. Take steps early, and often, to position yourself for a satisfying career. Try writing a guest blog post. Follow writers on business subjects of interest to you, and actively comment on their posts. Think ahead.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

JUNE 11, 2018

Let’s assume you’ve identified a set of problems common to a particular market, have crafted a solution to address those problems, and can position your solution as an alternative to other solutions that already exist. Their problem, their position, their market. It has to focus on solving the problems your target audience is facing.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Biznology

FEBRUARY 2, 2022

Future Focus: Attempt your best “Ghost of Christmases Yet to Come” and paint pictures—both positive and negative—of what the world might look like with and without your work. Follow an employee or customer through their day and demonstrate how your work impacts them.

Education 104

Education Storytelling Statistics Custom Publishing 104

Biznology

FEBRUARY 7, 2018

Brand-positioning is all about building and maintaining consumers’ trust. Strengthen relationships: Only creating sales does not make a marketing plan successful, but these sales should be consistent and long-term. For this, it is necessary to develop and nurture long-term relationships based on trust.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

FEBRUARY 16, 2018

I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. However, the downgrading of Snapchat to the status of “also-ran” is a story more for the financial pages than for here.

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

Biznology

AUGUST 23, 2021

There has been some excellent reporting — particularly by Al Jazeera on their English channel — but very little said about one massive and positive change that the past 20 years has seen: hundreds of thousands of boys and girls there have received an education that was previously out of reach.

Education 104

Education Stats Distribution Positioning 104

Biznology

NOVEMBER 16, 2018

Instead Millennials are obsessed with having a memorable experience, which will have a reverberating impact on positioning brands in the future. They positioned this brand as a “card for accumulating experiences”, and it has become a big hit with Millennials who today represent more than half of their cardholders.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Biznology

AUGUST 2, 2021

It’s a tricky position to be in, not having revenue responsibility. Marketing spends half its time and resources trying to prove its value in financial terms. A frustrating, humiliating and fundamentally hopeless task.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197