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5 Clever B2B Social Media Campaigns

BOP Design

In the social media world, creating a campaign for B2B brands can be a challenge. Let’s take a look at a few B2B brands that created clever campaigns on social media to engage with their audiences. Read more: Should My Company Use Social Media? Looking to spice up your B2B marketing and social media ?

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How Groupon Integrates Social Media and Customer Experience

Convince & Convert

They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. ” And the platform takes advantage of Twitter’s most up-to-date language filtering technology to make it even more user-friendly. It’s a one-stop shop for everything a World Cup fan needs. See you next week!

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The big takeaways for me: Add real value and have fun with your social media efforts. Break through.

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DMFB Preview: Building Your Online Brand Through Customers

KoMarketing Associates

That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. In this age of social media and blogging, everyone who wants to can have a voice…and those voices are being heard. Influence on Brands.

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. It was entered into The Hackies essay contest for the upcoming MarTech conference.