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Vimeo vs. YouTube for Business: What’s Best?

Vidyard

How do you choose between Vimeo vs. YouTube for business? We’ve rounded up the pros and cons of using Vimeo and YouTube to help make the choice a little easier. Vimeo vs. YouTube for Business: Key Features Each of these platforms are used by different people for different things. Who is my target audience?

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Content Marketing Showdown: Google vs. Facebook

Contently

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157
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Instagram remains the key channel for influencer marketing campaigns

Martech

thousand YouTube channels, and 86 thousand TikTok accounts. TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion in 2021 to $22.2

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The top 10 immersive campaigns to learn from

Martech

2022 Oscars 5G portal. Verizon customers Googling the “Oscars” were strategically targeted to experience the AR portal through a web-based link, however if the link was shared with someone who didn’t have 5G – the experience wouldn’t provide both audio and video, creating a sense of missing out. Technology used.

Campaigns 116
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Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Don’t have the budget to work with YouTube influencers? million views in less than 48 hours.

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PepsiCo’s strategies for marketing via online games and esports

Martech

When the company launched their first owned portal for a beverage in 2020, gaming was an integral part of the strategy, and continues to be. Instead of having to run off to the local 7-Eleven, gamers can go to the Game Fuel portal and order drinks. MTN DEW Game Fuel is a line of beverages designed for gamers.

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32 social media training resources and courses every marketer needs

Sprout Social

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Sprout Social Learning Portal. If you’re a Sprout user, the learning portal can provide platform training to new team members for you. Additional resources: Video: What is social listening? Level: All Sprout users.