profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights. B2B Marketing Recommends - Click to view more features Measurability and ROI in B2B marketing First workshop in the series on how to effectively measure marketing campaigns with training by ThinkDirect Webcast: Taking on the marketing giants Practical advice on how organisations can outsmart brand leaders by Paul Cash, Hurricane Retention and loyalty marketing best practice guide Coming

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. A valuable resource for sales and marketing practitioners, the new webcasts and videos page is likely to join the web's most comprehensive marketing events calendar , directory of advertising and marketing trade publications , and Marketing, Advertising and Sales Career Opportunities as one of the most-visited pages on the site. This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs. Among the findings in this study: The average cost per webinar or webcast registrant is $35. Typically, just over half of registrants actually Again, you can download the full report here . ***** technorati tags: webcasting, rich media, webcast report, ON24, webinars, research del.icio.us

The facility is housed in a 32-foot truck thats equipped with Compact Routers and Synapse modular terminal gear from Nvision. U Wyoming Students Vote To Implement Sonic Foundrys Mediasite for Lecture Capture An overwhelming student vote for Mediasite will put the Webcasting platform from Sonic Foundry into University of Wyoming lecture halls this fall. This flaw apparently allows Web surfers to be spoofed, directing them to fake Web sites to gain passwords and load malware on their computers. IT Cost Cuts in 2008 May

The publication used seven criteria (price, features, registration form / thankyou customization, automated email reminders, call-in audio options, event reporting, and event recording options) to evaluate the following web conferencing providers: - Convoq ConferenceASAP - GoToWebinar - iLinc - Infinite Conferencing - MeetingBridge - MegaMeeting - ON24 (previously covered here ) - Premiere Global Services - ReadyTalk - Vcall - Webcast Group - WebEx - WebDialogs Event Central Some of these vendors (and others not on this list) have previously been reviewed here . Final word of advice:

Site Resources Clear Choice Tests Opinions Blogs Newsletters Podcasts Videos Chats This Week in Print White Papers Executive Guides Special Reports Webcasts RSS in the navigational hierarchy of a portal or team site.  Friday, June 27, 2008 Home

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including FindWhitePapers.com , NetLine and Ziff Davis Enterprise , as well as Insight24 (which syndicates webcasts, video and podcasts). On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. This is a clear win for TechTarget,

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. Belenky will face tough competition from newspapers and other local media sites for those local eyeballs, not to mention Citysearch , Local.com , the inexplicably successful craigslist , and even MySpace , but if he can differentiate his offering in the minds of consumers, this concept has a shot. ***** Terms: Web marketing innovations, Brand Thunder, Patrick Murphy, ShowMeLocal, Eugene

src = [link] } White Papers | Blogs | Video | Webcasts | Podcasts | Events | Solution Centers | Newsletters | RSS Feeds

src = [link] } White Papers | Blogs | Video | Webcasts | Podcasts | Events | Solution Centers | Newsletters | RSS Feeds