Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 103

Trends Planning Paid Search Agency Amazon 103

Heinz Marketing

SEPTEMBER 1, 2023

Account Management Portals: These are everywhere now. To make an impact, a customer-focused account management portal not only provides access to order history, invoices, support tickets, but also incorporates relevant news and resources that help each customer get more out of your product/service.

Marketing Websites 86

Marketing Websites Marketing Automation Services B2B Thought Leadership Customer Satisfaction 86

Martech

JULY 25, 2023

A major martech player continues the trend of allowing customers to convert wherever they happen to be. Among the announced innovations are the following: Reorder Portal is an automated, personalized tool to engage repeat buyers. Why we care. Dig deeper: Salesforce: AI is the new UI The new capabilities.

Touchpoints 86

Touchpoints Paid Search Agency Advertising Channels Purchase 86

Zoominfo

NOVEMBER 17, 2020

Most employees get accounts for email, calendar, messaging app, video app, and HR portals. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. Because you’re only truly employed after you logged in, right? Plus Docusign accounts for all the signatures needed.

Enterprise Management 246

Enterprise Management Work Management CMS Development Zoominfo 246

NetLine

MARCH 14, 2023

Introducing NetLine Academy Today, we are pleased to debut NetLine Academy ; a collection of self-paced learning modules aimed to support B2B demand generation marketers gain an expert-level understanding of NetLine’s Portal. Knowing this, NetLine Academy equips users with the tools necessary to become a NetLine Portal expert.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Martech

JULY 27, 2023

This suite of solutions features a workflow engine to build workflows tailored to specific needs; a customer experience portal that lets customers complete tasks like uploading documents or answering questions; the Instant Pro-Form lets organizations quickly build forms and customize them according to their desired look and feel. Get MarTech!

Marketing AI 89

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 89

Vidyard

AUGUST 28, 2017

Companies are also incorporating more video into their self-help portals to build out video knowledge bases to educate their customers on-demand, and creating on-the-spot videos to walk users through their issue quickly: The goal for companies is, of course, not to abandon customers and force them to support themselves—just the opposite.

Service 61

Service Trends Paid Search Agency Gartner 61

Hubspot

DECEMBER 17, 2018

We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most. Now, we want to know what users think of the tech road ahead, and which trends show the most promise. UK, and Canada, asking them about three key things: Which tech trends they understand the most.

Marketing AI 72

Marketing AI Trends Mobile Advertising Lead Scoring 72

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

MAY 4, 2023

Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal. Chatmeter has launched new modules and custom topic features for its AI-powered sentiment analysis tool, Pulse. The platform is now able to provide intelligent outcomes from various inputs, generate reports and recommendations and segment publishers and influencers.

Marketing AI 104

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 104

ANNUITAS

OCTOBER 7, 2020

As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. But there’s also a parallel in the marketing world. Remember when these were going to be the next big thing?

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Rev

MAY 10, 2023

For example, exegraphics can give you insight into a company’s current hiring trends, how likely the CEO is to adopt new technologies and how the organization communicates its brand value to the public. 4 Create account-level customer portals Want to make a target account really feel special?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Martech Advisor

SEPTEMBER 27, 2019

To commemorate this day, let’s look at four trends that are shaping travelers’ experiences in the travel and tourism industry. Here are some statistics with invaluable insights to spot trends in the travel and tourism sector: 57% of U.S. Let’s look at these trends that will make a splash in the future.

Trends 54

Trends Planning Work Management Advertising Agencies 54

Sprout Social

JANUARY 11, 2024

The platform supports a variety of knowledge base and portal features to help customers get answers around the clock. The platform’s AI features include call summaries and phrase detection to identify trends among customer queries. What insights can you pull from your numbers and trends?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Webbiquity

SEPTEMBER 30, 2020

For example, In Flow uses muted shades incredibly well on their B2B portal software page. She is always happy to collaborate with awesome blogs and share her knowledge about branding, digital marketing trends, and business growth strategies. Image credit: nflowinventory.com. Natasha Lane is a lady of a keyboard and one hell of a geek.

Landing Pages 299

Landing Pages Effectiveness Digital Asset Management Work Management 299

Sana Commerce

MARCH 13, 2024

Drive value faster: Employ a ready-to-use online portal that utilizes your existing business logic. With Sana Commerce, your business can: Easily bring complex processes online: Enjoy the benefits of B2B-first commerce that knows what you need before you need it.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

ClearVoice

SEPTEMBER 22, 2023

For instance, you can provide AI-guided self-assessment portals or apps on your website to give customers personalized healthcare recommendations or next steps to help resolve their problems. Consider crucial events in the healthcare industry and your business, including seasonal trends and your product launching or re-launching.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Hubspot

SEPTEMBER 27, 2023

Monitor important metrics such as churn rate, revenue, customer retention, and engagement trends. Data-Driven Decision Making Subscription management platforms provide valuable insights and analytics into customer behavior, subscription trends, and revenue metrics. Why Manage Subscriptions?

Work Management 57

Work Management Budget Programs Churn Rate Allocation 57

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Sana Commerce

FEBRUARY 19, 2023

B2B e-commerce is more than a sales portal or computer language like EDI. With access to a portal for order tracking and supporting product information, your clients have everything they need for self-service. It operates as a complete self-service portal , providing information such as order history and invoices.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

SmartBug Media

SEPTEMBER 23, 2020

Here are the steps to set up the integration: Within your HubSpot portal, navigate to the HubSpot App Marketplace (the store icon in the upper right-hand corner of your portal) and click on the App Marketplace. Click the button to “Connect App” from your HubSpot portal while you are also logged in and connected to your Shopify account.

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

NetLine

MAY 25, 2022

By the 1990s, HRIS began using cloud technologies, allowing their clients to access their employees’ performance via online accounts on web-based portals. One trend that we’ve observed across our buyer-level intent analysis is how aggressive HR professionals in the Media industry are in their investment timelines.

Work Management 52

Work Management Marketing Management Resources Allocation 52

Sprout Social

FEBRUARY 28, 2024

The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers. With Sprout’s Listening solution and Analytics tools , brands can keep a pulse on their performance, what competitors are saying, posting and doing, and identify trends across their industry.

Social Media 102

Social Media Work Management Marketing Management Media 102

MarketJoy

SEPTEMBER 30, 2020

Managements and market executives are brainstorming for new ways to expand the business and to find ways to adapt conventional marketing strategies to the current trends. Inbound marketing strategies are a comparatively recent trend in the marketing industry. Inbound Marketing Strategies.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Effectiveness 90

Sprout Social

SEPTEMBER 2, 2022

Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. The Shine with Natasha Instagram account is a great place to keep up with changing Instagram trends, new features and for content creation tips. Sprout Social Learning Portal. And 5 questions you can answer with it).

Social Media 117

Social Media Training Course Resources 117

Contify

AUGUST 17, 2020

Intelligent (actionable) information is mined by searching and analyzing information from over 200,000 online sources including news, company websites, social media, reviews, discussion forums, job postings, regulatory portals, and more. About Saas Mag. Media Contact Shilpa Tandon Marketing Manager shilpa.tandon@ contify.com.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

Salesforce Marketing Cloud

AUGUST 23, 2023

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 4 min read How to choose the right PRM tool: features to look for I’ve known many businesses that attempt to manage partner sellers in spreadsheets. This makes it easy for you to expand your partner sales program.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Top of Funnel 52

BOP Design

OCTOBER 18, 2022

Your website is the digital portal for your prospects and potential partners to learn more about what types of services or products your company sells. B2C marketing is often fast-paced and focuses on the latest and greatest trends, preferences, and personal connections. Read more: Is your B2B web design effective?

Design 107

Design Marketing Websites B2B Advertising Agencies 107

SmartBug Media

APRIL 26, 2022

Features like help desk automation, a knowledge base, surveys (including net promoter scores, or NPS), ticketing, and customer portal service as effective tools to measure experience and to pinpoint what needs improvement. HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Tiecas

MARCH 21, 2024

Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. In the next section, we’ll explore emerging trends shaping the future of B2B industrial marketing. Generic marketing blasts just won’t cut it anymore.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hinge Marketing

JUNE 9, 2020

Evaluate potential change as predictable trends or unpredictable events. Plan for predictable trends. Play 8: Create a client-only portal. Create a very special experience for your clients with this portal. McKinsey & Company found that firms that invest when valuations are low outperform those that do not.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Salesforce Marketing Cloud

FEBRUARY 9, 2023

The enhanced relevance and quality of knowledge across the company will make self-service portals and chatbots more valuable, freeing human agents to spend more time deeply engaging on complex issues and building long-term customer relationships.

Enterprise Management 98

Enterprise Management Work Management Service Generation 98

Salesforce Marketing Cloud

DECEMBER 2, 2021

5 major trends. Our bankers were working tirelessly around the clock, manually walking clients through the application process and helping them to navigate the government’s online portal. My team built two online portals: one for agents applying for referral fees and one for clients applying for loan forgiveness. See the report.

Lead Scoring 98

Lead Scoring Lead Ranking Leads Lead 98

Content Standard

AUGUST 31, 2021

It works well at the awareness stage, when an audience may be looking for a solution to a problem or trying to understand an emerging trend that may pose an opportunity for them. For more fresh perspectives on today’s marketing trends, subscribe to our monthly newsletter, Content & Context.

Top of Funnel 103

Top of Funnel Best Practices Newsletter Banners 103

Martech

FEBRUARY 18, 2022

Recently, as the COVID pandemic dramatically sped digital transformation , pushing trade show events online and generally limiting in-person interactions, that trend has become even more pronounced. Read next: The B2B customer journey is set on a digital track. Integrations with other business technology.

Digital Asset Management 91

Digital Asset Management Enterprise Management Work Management Marketing AI 91

Martech

DECEMBER 20, 2022

Executing customer segmentation means being ahead of the curve in terms of upcoming trends, understanding the clients’ new priorities and adapting to them. AI and ML can do wonders in unearthing and analyzing behavior and trends, as well as shaving time and resources off the shoulders of your workforce.

Lead Ranking 90

Lead Ranking Loyalty Segmentation Marketing AI 90

Salesforce Marketing Cloud

JANUARY 3, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read User research advocacy reduces designer-developer rework Maybe an online portal has lots of apps under one UI and a ton of custom work. Weeks and months of design and development hours go into it.

Design 105

Design Validation Lock-In Class 105