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Should You Still Use Twitter (X) for B2B Marketing?

Top Rank Marketing

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. Even if X’s influence is waning, it is still a primary social media channel. This use of Twitter has largely continued following the X rebranding.

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9 account based marketing (ABM) tactics to help maximize your ROI

Rev

These tactics will go from foundational strategies like creating account-specific content to more innovative tactics like leveraging social media channels like LinkedIn and Twitter. Personalized content can come in many forms: custom videos, emails, social media posts and more. How do you do this? It’s easy!

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Are You Targeting The Right People on Your Social Media?

Navigate the Channel

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? It’s essential to understand the kind of people you want your social media profile and campaigns to attract.

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32 social media training resources and courses every marketer needs

Sprout Social

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Social Listening Deck (Sprout Social).

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

According to Google, only 50 percent of marketers say they’re confident in their knowledge of digital advertising, hence this portal can help you brush up on different paid strategies or learn where to start from scratch. Also highly recommended is following AJ Wilcox from B2Linked on Twitter for LinkedIn updates and trends.

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Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

Sprout Social

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Break down your social plan into pre, during, and post.

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Big Updates to the NetLine Portal: What You Need to Know

NetLine

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more. Lead Enrichment.

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