WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

FEBRUARY 27, 2008

A number of new social networking, social search, social bookmarking, and other Web 2.0-related KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website. Like KickApps, Ning is a social networking platform.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media. . *

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

OCTOBER 23, 2006

Social networking is a way to get the opinions of a lot of Aunt Mabels at once. In short, what if social networking doesn't so much replace "marketing hype" and vacuous celebrity as reflect it? There are several business segments where social networking simply doesn't apply: doctors, lawyers, investment bankers.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

AUGUST 11, 2008

Last week I had the opportunity to interview Tim Young, CEO of Socialcast , an on-demand social networking platform that brings collaboration and knowledge-sharing capabilities to intranets. Socialcast is focused on using social dynamics to solve organization's internal information problems. Is that a fair description?

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

JUNE 30, 2009

Most of this is common sense (or at least should be): be careful about what you post on sites like your Amazon Wish List and Flickr , and don't ever give a social media site access to your email address book. While these search engines / portals / directories have much lower traffic than the big three, that traffic is much more focused.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JULY 30, 2007

social media functionality on a company's website or a microsite. This can be as simple as starting a blog or incorporating a wiki using free or commercial tools , or as complex as implementing a social media platform from a vendor such as BeeTooBee.com or Awareness.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JUNE 8, 2007

Now with social networks, blogs, reviews, you've got to put a ton of effort into PR since your PR is really in the hands of anyone who can publish to the web. JP: Being a direct marketer I really discounted PR in the beginning. There was very little in the way of tracking anything. That's what direct marketing is all about.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

OCTOBER 16, 2008

In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MARCH 31, 2008

I've written previously about which social networking/tagging/bookmarking sites seemed to work well at driving B2B traffic, but have collected significantly more data since then. This is based on the past 12 months worth of traffic data for this blog and for the WebMarketCentral marketing portal site.

Social Networks 20

Social Networks Traffic Digg Wikipedia 20

WebMarketCentral

MAY 29, 2007

First, it's an intellectually challenging book, so it's not for everyone (particularly economists, social scientists and government planners, who would benefit from reading it, but take quite a beating from Mr. Taleb here). The Black Swan: The Impact of the Highly Improbable , by Nassim Nicholas Taleb , is none of those things.

Forecasting 20

Forecasting Tagging Act-On Buzz 20