Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Design 225

Design Trends Paid Search Agency Lead Scoring 225

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

Enterprise Management 83

Enterprise Management Work Management Software Service 83

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

Digital self-service , like customer portals or guided returns, achieves three important goals. To deliver an excellent self-service experience, focus on your help center, customer portal, and digital communication channels: Create an easy-to-access help center. Personalize self-service with a customer portal.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 99

Social Media Work Management Marketing Management Media 99

Sprout Social

FEBRUARY 8, 2024

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes. The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers?

Work Management 104

Work Management Marketing Management Service Paid Search Agency 104

Martech

APRIL 20, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is our roundup of now available AI-powered martech products, platforms and features announced this week: Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns.

Paid Search Agency 94

Paid Search Agency Ads Google Product 94

EveryoneSocial

SEPTEMBER 2, 2021

On top of what you can do yourself, it’s quite common for platforms themselves to be held to various security & compliance regulations, especially when it comes to social media or communications. Employee Portal Apps. Smartsheet, Jostle, and Boardable are a few other options that are available to companies in need of a portal.

Work Management 98

Work Management Mobile Marketing Budget Programs Marketing Management 98

Nuvi

MAY 24, 2021

Portal utilizes vast amounts of data to provide comprehensive view of customer sentiment scores for about 100K+ U.S. The Reputation Score Portal utilizes vast amounts of consumer feedback data from online channels to give decision makers a complete view of their brand health. The Reputation Score Portal is now live at repscore.com.

Correlation 52

Correlation Forrester Aggregators Touchpoints 52

ClickZ

SEPTEMBER 4, 2019

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. The post HubSpot partners with Supermetrics to enable automated multi-portal views appeared first on ClickZ.

Advertising Agencies 78

Advertising Agencies Hubspot Automation Top of Funnel 78

Contently

APRIL 5, 2022

Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram. Since its 2004 foundation, Facebook has sought less to innovate outright than tweak and bolt things onto its basic social media offering. Social Savvy.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Marketing Insider Group

APRIL 6, 2021

Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. You could host a contest on social media or share a news report on a current event. This might include replying to comments and messaging customers on social media.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Sprout Social

SEPTEMBER 8, 2022

The Creator Next portal allows qualified creators to access all of TikTok’s monetization features and tools including: The Creator Fund : The fund established by TikTok to compensate creators for their content. The post TikTok Creator Next: What it is and how to get involved appeared first on Sprout Social.

Budget Programs 91

Budget Programs Ideal Customer Profiles Work Management Banners 91

Martech

JANUARY 25, 2022

The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. TikTok has introduced new live streaming features, an educational creator portal, and a Q&A option to promote engagement between creators and audiences. Why we care.

Advertising Channels 95

Advertising Channels Campaigns Youtube Social Marketing 95

TrustRadius Marketing

OCTOBER 27, 2022

These include: Apps Email Social media Live chat Webinars Websites. Don’t be afraid to use social channels like Reddit and Twitter. 10 Web portals Communities Customization Service process automation Pricing Out-of-the-box features Salesforce Service Cloud 8.5/10 Cross-Channel Customer Experience.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

MARCH 21, 2023

In early March, HubSpot announced a new tool that leverages AI functionality within their platform, useful for portal research, market research, writing copy and more. For example, in the sales enterprise version of HubSpot, your portal gains automatic enrollment into sequences and team roles.

Enterprise Management 83

Enterprise Management Lead Scoring Lead Ranking Work Management 83

Liveintent

JANUARY 27, 2021

Through the never-ending changes in advertising and social media, we’ve known that one channel remains consistent and engaging: email. People use email to log in to nearly every website, eCommerce portal, social platform, and of course, their inbox—personalized with opt-in content.

Paid Search Agency 107

Paid Search Agency Companies Opt-out eCommerce 107

Contify

DECEMBER 16, 2019

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals.

SWOT 52

SWOT Verticals Landing Pages Curation 52

NetLine

DECEMBER 23, 2020

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. Company-Level Enrichment includes website URL, SIC / NAICS codes, corporate social profiles, any installed technologies, and more. Lead Enrichment.

SIC 52

SIC Forecasting CPL Cost per Lead 52

Hinge Marketing

AUGUST 26, 2020

Social Media Platforms. If you’re not already, now is the time to get serious about social media as a digital engagement tool. As with traditional networking, success in social media takes time and commitment. Client Portal. A client portal can be a highly valuable resource. It’s LinkedIn. Video Conferencing.

Tools 66

Tools Class Trade Show Deliverability 66

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. According to our Sprout Social Index ™ , 69% of customers expect a response from brands on social within 24 hours. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Work Management 102

Work Management Brand Identity Branding Customer Satisfaction 102

Martech

NOVEMBER 27, 2023

Collaboration sidebar in the social media tool (beta) You and your team can now collaborate more easily inside the social media tools by commenting inside the collaboration sidebar instead of communicating on email, Slack and other conversations about feedback on posts.

Enterprise Management 84

Enterprise Management Hubspot Paid Search Agency Work Management 84

Martech

JUNE 23, 2022

When the company launched their first owned portal for a beverage in 2020, gaming was an integral part of the strategy, and continues to be. Instead of having to run off to the local 7-Eleven, gamers can go to the Game Fuel portal and order drinks. MTN DEW Game Fuel is a line of beverages designed for gamers.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 100

SmartBug Media

MARCH 27, 2024

Thanks to HubSpot’s self-service portal, your customers gain total control over their issue resolution, which boosts overall customer satisfaction and reduces customer support overhead costs. Social Media Monitoring and Sentiment Analysis Social media platforms are rich sources of unsolicited customer feedback. Image source.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Sana Commerce

MARCH 16, 2022

Do you check your social media at work? Whether newspapers, radio, blogs, social media, emails or private messaging — we use several channels every day, even during work. Customer portal: Your company’s first point of contact with your B2B customers. The most important requirements for digital customer portals.

B2B 52

B2B Work Management B2B Sales Act-On 52

SmartBug Media

JANUARY 25, 2024

Now, every time you create an Instagram post, you can select a location in the social composer. Navigate to HubSpot’s App Marketplace via the marketplace icon in the top right of your HubSpot portal. This means you can schedule the first comment on your Instagram posts. And finally, they've added a Location Tag feature.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

Liveintent

DECEMBER 20, 2021

” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. ” Even on Facebook, email is at the center of identity because people use their email address to log into the social media site.

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Content Standard

AUGUST 31, 2021

7 Essential Types of CTAs Besides placement, it’s critical to consider how CTAs will facilitate your desired marketing outcomes, from event registrations to social shares and beyond. Social Sharing Brands looking to make a mark on social media find Social Sharing CTAs especially valuable.

Top of Funnel 104

Top of Funnel Best Practices Newsletter Banners 104

Sprout Social

MAY 18, 2020

More than 3,200 social marketers spent a full day connecting and learning from one another about the power of social data, trends and tactics to propel their strategies, and careers, forward. With the rise of social distancing and shelter in place laws, people are seeking out new ways to connect. Couldn’t attend the event?

Social Marketing 99

Social Marketing Work Management Marketing Management Planning 99

TrustRadius Marketing

APRIL 29, 2022

You can easily build customer and community portals with ready to go templates as well. Their CMS can be used to offer personal experience across all your websites or social media. The platform allows for connections with some of the best applications and social media platforms like HubSpot and Facebook.

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

APRIL 20, 2023

At The Home Depot, a supplier approached the retailer about retargeting customers on social media. Brands now have opportunities to show ads on company owned properties, including homedepot.com, the retailer’s app, in-store and email, as well as offsite media channels like social and video. “We This was back in 2018.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Multi-Channel 100

ClearVoice

APRIL 14, 2023

For example, you wouldn’t want to lump revenue generated by sales staff with money you get from an e-commerce portal. For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Social media analytics tools.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

SmartBug Media

JANUARY 30, 2020

Using an accessible portal allows you and your partner to get on the same page when it comes to marketing. Content library: There should be a search function within your portal that lets partners find content. Social media capabilities: Partners should be able to share content from the portal to their social media platforms.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Sprout Social

MAY 4, 2020

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Break down your social plan into pre, during, and post.

Promotion 82

Promotion Paid Social Agency B2B Thought Leadership Paid Search Agency 82

Contify

MAY 22, 2020

Contify configured its platform to track tender records and contract updates maintained by government agencies of different countries on their respective regulatory portals, trade reports on information databases, social media channels and press release sections of company websites, and news websites with coverage on niche industry sectors.

Enterprise Management 52

Enterprise Management API Marketing Management Paid Search Agency 52

Salesforce Marketing Cloud

OCTOBER 11, 2022

C&I utility customers are already interested in optimizing their energy consumption and meeting environmental, social and governance (ESG) goals. For example, some utilities have developed easy-access portals to help customers quickly connect their own renewables to the larger grid.

Generation 98

Generation Work Management Transparency Marketing Management 98

Hubspot

MAY 15, 2018

At 1:00 AM EST, Facebook released a statement that it has launched its Youth Portal: a guide to help teens navigate the network. According to the statement , penned by Facebook Global Head of Safety Antigone Davis and Global Policy Programs Manager Karuna Nain, the Youth Portal serves a few primary purposes.

Facebook 69

Facebook Peer-to-peer Fulfillment Privacy 69

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Marketing AI 117

Marketing AI Lead Ranking Work Management Lead Scoring 117