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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

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What Are the Best Social Media Distribution Channels for 2019?

Content Standard

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

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Social Media Automation Rules No Brand Should Break

Sprout Social

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

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AI-powered martech: This week’s new releases

Martech

Roku introduced an AI-powered contextual search that finds “iconic plot moments” in Roku content that would match a brand’s message and places their ads in real-time. It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” Get MarTech! In your inbox.

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Content Marketing Showdown: Google vs. Facebook

Contently

Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Regularly publishing fresh content doesn’t just help you earn better rankings on search engines. Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. You could host a contest on social media or share a news report on a current event.

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Inflation Could Curb Holiday Spending — Keep Shoppers Happy With Excellent Service

Salesforce Marketing Cloud

Digital self-service , like customer portals or guided returns, achieves three important goals. To deliver an excellent self-service experience, focus on your help center, customer portal, and digital communication channels: Create an easy-to-access help center. Personalize self-service with a customer portal.