WebMarketCentral

FEBRUARY 23, 2007

Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. Second, marketers should also look beyond immediate sales conversions to also track "marketing conversions."

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

MAY 23, 2007

AD: Personal sales, telemarketing, direct mail, email and affiliates. AD: Someone who wants to be better, happier and appreciates “cool.” WMC: What sets you apart from your competition? AD: An interest in providing what is useful content, media and continuing education. WMC: How do you market and promote your business?

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

AUGUST 20, 2006

But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without." Although the publication is targeted at sales people, it's well worth the read for marketing professionals as well.

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. According to Forbes , "up to 7% of an enterprise's gross sales are captured by return costs," amounting to a staggering $100 billion per year in the U.S. Understandably, both groups focus on a one-way flow of products -- out the door and into the hands of customers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. the right presentation tool for your sales team? developed using the web tool of your choice.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

MARCH 8, 2007

Services Insider is a cleanly structured, thoughtfully written, carefully researched must-read blog for anyone involved in professional services sales or marketing. Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems.

Tools 20

Tools Cold Calling Lead Generation B2B Sales 20

WebMarketCentral

DECEMBER 20, 2006

The practical result of a "scattershot" approach is that the best prospects are inadequately communicated to, resulting in wasted marketing efforts and dollars, a mushy message, and an inordinately difficult sales process. Once a company has successfully established a beachhead in one micromarket, it can repeat the exercise with others.

Verticals 20

Verticals Sales Cycle Segmentation Internet Marketing 20

WebMarketCentral

JULY 23, 2007

tools are marketing complex products and services which generally have long sales cycles. According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 tools work in small to mid-sized companies. tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

OCTOBER 26, 2006

Maybe, unlike a typical garage sale, social networks will provide more quality content than junk. Furthermore, it's human nature that even honest people are more likely to complain about an unpleasant commercial experience than to praise an offering that simply works as it's supposed to.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

JUNE 4, 2006

While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers.

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

NOVEMBER 20, 2005

Ask the sales representative in charge of the account first: in some companies, this is required, and in any case it's good practice. You'll need to assure the sales rep that you are not checking up on them; you are rahter trying to determine how well your department is doing in helping them to be more effective.

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

AUGUST 10, 2005

There are only a handful of companies that do both marketing/sales work and operations management work. Now that's moving things along. ** Keywords of the week: marketing consulting, operations consulting, marketing portal The Web marketing portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Word of Mouth 20

Word of Mouth Differentiation Work Management Consulting 20

WebMarketCentral

OCTOBER 16, 2008

Second, ask key individuals in the company (sales, top executives, etc.) So, for example, a page optimized for a high-volume two-word phrase like "blue thingamabobs" could also be the target page for "screaming blue thingamabobs," "blue thingamabobs sales" and "screaming blue thingamabobs sales."

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JULY 30, 2007

Next: Viral Promotion ** technorati tags: viral marketing, B2B lead generation, MarketingSherpa, online video, online games, Vodafone, microsites, MediaPost, DMNews, corporate blog, podcasts, social media, Awareness, BeeTooBee.com, wiki del.icio.us

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JUNE 8, 2007

If you do but effort behind it, and you do it right, it really works all the way to your sales goals. Now with social networks, blogs, reviews, you've got to put a ton of effort into PR since your PR is really in the hands of anyone who can publish to the web. WMC: Anything else you'd like to add?

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JUNE 30, 2009

While these search engines / portals / directories have much lower traffic than the big three, that traffic is much more focused. Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 11, 2006

KC: We're exclusive to IT products and services companies, and we bridge the gaps between sales and marketing, and between strategy and execution, with a full line of integrated marketing and PR services guided by veteran marketing executives. WMC: What separates KCA from typical advertising or PR agencies?

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

APRIL 1, 2006

MS: Long term passion, energy, and enthusiasm are necessary, but not sufficient, for marketing and sales success at services firms. You need to have the right strategy, with the right tactics, with the right budget, in the right timeframes, to have success.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

OCTOBER 16, 2005

How does your cost per lead or sale compare across different media or campaigns? If you are asking for registration or direct purchase, how are conversions; does the landing page and/or registration form need changes? M: Measure. At the appropriate point – end of the quarter or campaign – summarize your results. Which programs did well?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

OCTOBER 7, 2005

In the book I advise businesses to get their marketing message in front of JANE, as opposed to DICK, because Jane controls the sale of over 85% of the goods and services in this country. That's sales-speak for a lot of bad advice. YD: I'd like to add that marketing requires attention and effort. NOTHING is for free!

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

SEPTEMBER 24, 2005

Currently we are targeting customers with a large web presence in the retail space who can utilize both our customer service and sales support abilities. Our service not only provides a software tool but also a small team of well-trained sales personnel allocated to each specific Web site operating from remote locations in Asian countries.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

AUGUST 7, 2006

If you deliver Webinars, hold meetings with remote sales or other personnel, or lead marketing or sales presentations for clients and prospects, you know the value and utility of Web conferencing services. Bottom line: Glance is a great tool for remote sales reps who generally present to small groups.,

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

JANUARY 15, 2006

But the park has no visitor center or gift shop -- only a small museum at the entrance in the park, in a private residence which is up for sale. For example: Aruba has a spectacular national park. For anyone with an entreprenurial streak and a desire for the island lifestyle, there's a prime business opportunity for you.

Merchandising 20

Merchandising Pricing Price Marketing 20

WebMarketCentral

MAY 29, 2007

Most business and marketing books are written for the broadest possible audience, have the tone of a motivational speaker, and offer specific, concrete guidance on topics such as drawing more web traffic, better organizing your time, or closing the big sale. What does that do to the shape of the curve, and the average value?

Forecasting 20

Forecasting Tagging Act-On Buzz 20

WebMarketCentral

SEPTEMBER 11, 2005

The VP of Sales who would say “Where are my leads?” AM: We are best suited for companies that have a limited marketing staff or a VP of Sales and Marketing. I got off with a considerably reduced fine as opposed to being hauled into the pokey. Our profession is in transition and you must demonstrate value every day.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20