WebMarketCentral

AUGUST 29, 2006

The ingage tool is great for direct marketing (providing measurable ROI) and publications, and really shines for interactive catalog production. While there are other tools on the market that do this, ingage has the only one that, when used to publish on a CD, lets you track response and interest, and update content on the fly.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

APRIL 10, 2007

7, 2006) A look at the pros and cons of six popular webinar production and web presentation services. 3, 2006) The true value of "guaranteed website traffic" services exposed. This post tells you how to effectively do it.) 5) Web Conferencing Services Reviewed (Aug. 4) Two New Web Marketing Concepts (Jan.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

NOVEMBER 16, 2006

What's more, human visitors expect more from business websites than just product details (marketing), "about us" pages, and a list of your office locations. Actually, neither search engines nor people are fooled anymore by tricks with hidden text or metatags.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

FEBRUARY 23, 2007

But item #3 is important to track; these visitors didn't immediately convert to sales leads, but definitely showed in interest in your company or product -- and may very well convert to sales leads later.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

FEBRUARY 20, 2007

These three metrics tell executives how well search marketing efforts are working, how efficient those efforts are, and whether web marketing productivity is getting better or worse over time. Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

APRIL 3, 2007

For the benefit of human readers, make sure the subject line addresses WIIFM (What's in it for me) rather than being focused on your new product or service. So avoid these, as well as references to prescription medications (easy for most of us, though not always for healthcare organizations) or young Hollywood starlets.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

AUGUST 20, 2006

With 11 different authors, there are, as one would expect, 11 different opinions about that "one piece of advice," but two of the most common themes are: 1) listen to your prospects and customers, and 2) companies don't buy products or services -- people do (both points made previously here).

RSS 20

RSS Opinions B2B Sales Marketing Report 20

WebMarketCentral

JULY 17, 2006

How do you explain a highly technical product or complex service offering in an easily understandable way? Better yet, how can you explain it so simply that even your mom will understand it (assuming your mother isn't a network system administrator)? That was the challenge facing Xiotech , a maker of storage area network (SAN) systems.

RSS 20

RSS Paid Search Agency Network Marketing Advertising Agencies 20

WebMarketCentral

JULY 23, 2007

tools are marketing complex products and services which generally have long sales cycles. And they're quickly moving up the learning curve." According to the study (which can be obtained for free by completing a short survey here ): The majority of B2B IT companies embracing Web 2.0 More than half of marketers embracing Web 2.0 tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

JULY 16, 2007

The primary value of social media is the access it provides to objective feedback on products and services. However, decision makers trust social media content more than any other source. Vendor content came in second, followed closely by trade media.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

SEPTEMBER 21, 2006

One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like. It was completely reoriented from an all-about-us format ("Our new product is the greatest thing since boneless chicken, yada yada.")

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

FEBRUARY 8, 2006

SMB community targeted by spam Computer Weekly 8 Feb 2006 Spammers are hitting SMBs harder than larger companies, according to the annual report by Postini, a provider of integrated message management products.

Advertising Agencies 20

Advertising Agencies SMB CAN-SPAM Paid Search Agency 20

WebMarketCentral

OCTOBER 26, 2006

Negative comments posted about your company, product, or service, may sometimes be the disingenuous rantings of a competitor, former employee, or scorned vendor, rather than honest and thoughful customer appraisals. That argument has validity -- as long as people are honest.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

WebMarketCentral

SEPTEMBER 11, 2006

My approach to this has been to simply avoid writing about people or products that don't impress me, and focus on the positive. Interestingly, Housley's article was posted just shortly after another by Michael Murray titled " Five Ways a Blog Helps You to Market Your Business."

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

JUNE 4, 2006

For example, Synopsys , a developer of electronic design automation software, doesn't produce software at all according to either its home page or products page: it makes design products and "platforms." Cerner , a medical software provider, doesn't claim to produce software either, but does display screen shots of its "solutions."

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

MAY 6, 2006

Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

MAY 14, 2006

They brought me in at the 11th hour on an email campaign for a new product launch. And, in trying to get campaigns off the ground quickly, we all sometimes skip that essential step." I shared that lesson in a company I was doing some work for a while back.

Paid Search Agency 20

Paid Search Agency Advertising Agencies RSS Response Rate 20

WebMarketCentral

OCTOBER 23, 2006

What if the most highly-rated products on epinions are the ones already backed by huge national advertising budgets? social networking, LinkedIn, del.icio.is, Angie's List, epinions.com, Ecademy The online marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

OCTOBER 3, 2007

It lets you create a personalized microsite portal for each prospect; the prospect simply enters their name, and then views virtually anything you'd like to show them: web pages, personalized content, etc. Need to bring in a third-party expert on a presentation, such as one of your product developers or consultants?

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media. . *

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 30, 2007

Studios use these for virtually every major film release; B2B marketers can do the same for key product areas. A corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

AUGUST 11, 2008

Our tool focuses on capturing the tacit knowledge held by multiple generations and geographically dispersed employees, resulting in a knowledge-sharing and collaboration portal that unites the minds of a company's entire workforce. Our product development is heavily customer and end user centric in its approach and methods.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

NOVEMBER 20, 2005

You may be promoting feaure A of your product, when feature C is what customers really care about. The purpose of the first question is to determine how well your marketing literature is hitting the mark, and to find out if you are really speaking your customer's language. This is what to promote.

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

MARCH 19, 2006

Their market share is too small to enable them to compete effectively against the giants, while their product and market focus is too broad to enable them to compete against the niche players. Market-focused niche players will be most successful by developing new products for their tightly-defined market.

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

JUNE 11, 2006

KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. KC: We're exclusive to IT products and services companies, and we bridge the gaps between sales and marketing, and between strategy and execution, with a full line of integrated marketing and PR services guided by veteran marketing executives.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

JUNE 30, 2009

a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 8, 2007

Talk about being able to make changes to a product or service you have by "listening" to your users.what a concept! ** technorati tags: VerticalResponse, email marketing, Janine Popick, XOOM.com, NBCi, marketing campaigns del.icio.us JP: It's more important than ever to track what people are saying about you.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JUNE 4, 2007

We only need to find out under what context what things are useful, and then present that product or content given the context. First, that the ultimate success of particular movies, actors, books and other "products" are driven by their initial success due to the imitation factor: "Such contagions (e.g. We are pack animals.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

NOVEMBER 27, 2005

I've written about this office products company's Web site before here, and that analysis still holds true – the company does have an excellent site overall, one that is feature-rich and does a lot of things right. Finally, there is the all-too-common example of Avery.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

OCTOBER 16, 2008

In addition to getting your site linked from appropriate directories and social media sites , undertake an effort to get your site linked on sites that show up well for searches on your key search phrases (such as blogs, publications, portal sites and specialized directories) as well as on sites where your competitors are listed.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

SEPTEMBER 19, 2005

While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. The “Ideas” section shows Avery products in use for specific business and home projects (e.g. Two of the first three products in that category were also listed as out of stock.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

SEPTEMBER 24, 2005

I went on to help the bank develop project management lifecycles and processes in order to make the deliverables produced by the IT organization more market driven and cost effective, making products more attractive for the potential customers and enhancing the efficacy of the entire process.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

JUNE 12, 2007

78% of buyers said they had listened to a technology-related podcast more than once. (I I suspect this number may be a little high; there were likely people who answered "yes" to this only to avoid seeming out-of-touch.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

AUGUST 7, 2006

Cons: Product offering is unnecessarily complex, client download is required.

Service 20

Service Marketing Analytics Tools Pricing Price 20

WebMarketCentral

SEPTEMBER 11, 2005

This situation best utilizes the four core expertise areas of Provident Partners; those being, creative ideas, public relations, lead generation, and multi-media production. AM: We are best suited for companies that have a limited marketing staff or a VP of Sales and Marketing.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20