Market Research, Freakonomics and the Butterfly Effect
Smashmouth Marketing
JANUARY 4, 2009
And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). They go on to state that "23% claim to be deeply committed to environmental issues", and that "71% have an interest in purchasing an environmentally sound car."
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